In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience.
Fitness and wellness brands are competing in a market where consumers have more choice, more skepticism and more ways to discover brands outside the traditional marketing funnel. Operators are pressed to move beyond straightforward acquisition tactics and build marketing strategies that can support trust, education and long-term engagement.
Trainers who take jobs at big box gyms do so because they lack the confidence or skills to build a business on their own.
Mark Mastrov joins the show to discuss his return and outlook on the fitness industry as a consumer and major stakeholder
Making it easier to cancel gym memberships could be the first of many bridges to advancing the fitness industry in D.C., per the Health & Fitness Association.
While youth sports have been around forever, they're starting to converge with fitness in interesting ways, leading to more business opportunities.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Music doesn't just make working out more enjoyable—it can also make people perform better. As Bob Marley famously said: One good thing about music, when it hits you, you feel no pain.”
At the ATN Innovation Summit, international fitness operators shared lessons from their markets and revealed plans to expand into the U.S.
Dubbed the “decathlon of fitness,” Xenom shares some similarities with Hyrox and the CrossFit Games, but is looking to chart its own path.
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