Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom
LA Fitness locations are going dark across the country with little explanation, sending members scouring Reddit for answers. The situation been a boon for opportunistic small and mid-sized operators
Surging consumer interest in Pilates has prompted some of the world's top barre brands to offer Pilates-oriented classes. Some operators even believe barre studios are best suited to running certain types of Pilates classes
Ken Endelman founded Balanced Body in 1976 thanks to a chance encounter. Over 50 years, the company has served as a key driving force behind Pilates' meteoric rise
The fitness industry often pays trainers by the session and wonders why they burn out, walk away or poach clients on the side. Active Life founder Sean Pastuch makes the case for paying them like the assets they are.
The special needs-focused gym brand Daniel Stein started in 2016 — after his mentor had a vision from God — has grown to more than 75 awarded territories
As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events
Pickleball got Americans hooked on racket sports. Now, as padel courts attract those willing to pay up for a more sophisticated experience, some brands are pivoting from pickleball-centric offerings to a broader “court culture”
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
A year after launch, Gabby George's self-funded app counts 26,000 members across 91 countries, with plans for more
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