Applications Are Open: 2026 Power Player Awards
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It's not just '90s fashion that's back in style. Gym operators including Crunch and Planet Fitness are embracing the decade through new partnerships, themed workout classes and pop-up events
Kieran Williams bought into The Garage at 24 with almost all of his savings. Five years later, he’s running the industry’s volume game in reverse, capping membership growth and turning the gym into a networking club for young professionals
Emerging technology is becoming the baseline. Dan Maxwell explains why the fitness businesses that thrive will be the ones that sweat every detail from new member journeys to equipment maintenance.
Kline, who founded Burn Boot Camp with her husband, Devan, in 2012, now oversees a brand with 400-plus locations and one of the most loyal followings in boutique fitness
As luxury fitness pulls ahead in a K-shaped economy, Life Time's new strategy includes building even larger facilities for fewer, higher-paying members
A former Barry's instructor alleges the boutique fitness giant's updated policy amounts to a non-compete that limits how instructors earn. The controversy has thrust Barry's into the center of a wider conversation over how the fitness industry compensates its talent
As Planet Fitness walks back an intimidating strength campaign, its next chapter is taking shape. It'll include a return to a more playful marketing tone, and a promotional run of the $10/month membership that made it famous in the first place
As the fitness industry embraces longevity, operators are discovering that human connection isn't just a retention strategy — it's an essential part of modern wellness
Strong Pilates has adapted its programming to members who are favoring lifting over traditional reformer formats, and it's not the only Pilates brand to do so
The partnership connects Move’s AI-powered coaching platform with GE-branded Cync products, extending wellness routines beyond workouts and into users’ everyday environments.
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