Fitness Business
‘Shakeout Runs’ Take Over NYC Marathon as Brands Eye Long-Term ROI
Brands like Asics, Fleet Feet and more are hosting or activating at pre-marathon running events, viewing them as an ideal […]
ATN Week in Review: US Gyms Keep Winning, Raising Cash
This week, we break down more good news for America's big-box gyms, and look into the complexities surrounding the U.S.'s obesity crisis.
CEO Corner: Strong Pilates’ Michael Ramsey on Winning in a Crowded Market
Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Peloton Pushes Into Residential & Commercial Real Estate
Peloton is partnering with a mixed-use development in Utah to create what the sides are calling a "Peloton-powered community."
A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
Fitness Consumers Want More Than Just Workouts, Brand Leaders Say
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
New Startup Aims To Give Gym-Goers a Sports League of Their Own
GymBattle360 is launching a franchise fitness league that turns everyday lifters into city champs with arena finals and $500K in prizes.
Inside Tonal’s At-Home Pilates Push Led by Kristin McGee
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
CycleBar Reignites Rider Loyalty with Perkville and Solution One
As CycleBar looked to reintroduce a rewards program that drives both rider engagement and franchisee profitability, Perkville’s flexible platform and […]
