Fitness Business ATN Insights: Fitness Studios Have Just Three Visits to Win Members Lauren Parker August 20, 2026 Share on Facebook Share on Twitter Share via Email The window to turn a first-time visitor into a loyal member is smaller than you may think. Having problems retaining new clients? Don’t blame consumers’… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro bsport Gym Memberships Operator's Room