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Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Five questions every operator should be asking any music or licensing partner —before they sign a deal.
As member expectations shift to always-on engagement, fitness operators are rethinking how they respond, connect and convert in real time The front desk has long…
As HVLPs and luxury clubs pull away, mid-market gyms and boutique studios face mounting pressure to prove their value to consumers.
The modern wellness founder is building around lifestyle, recovery and longevity — but turning passion into a scalable brand requires a very different playbook. Recovery…
U.K. gyms are turning screen fatigue into a selling point, with top operators like PureGym and Fitness First innovating to keep members off their phones.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
Padel is growing in the U.S. as a premium wellness experience, a new report finds, with pickleball serving as a gateway rather than a rival.
Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships.
On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
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