Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
FIT House of Brands, the parent company of F45, will feature University of Miami football players in new social media ads. Other fitness operators, including Planet Fitness and Gold's Gym, have also struck recent college-sports partnerships
After a decade defending fitness businesses, an industry counsel team representative has seen the same five paperwork gaps that may cost operators up to six figures. He walked Athletech News through each one.
Every August and September, members’ routines change, gym attendance drops and cancellations rise. But the back-to-school “churn cliff” need not be an annual inevitability.
The unfortunate reality is, in this model, the gym needs an unrealistic, or unviable number of members in order to generate significant profit.
Puppies and Pilates, a boutique class pairing a 45-minute workouts with rescue-puppy cuddle time and mocktails, operates in four cities and is expanding
We already know Gen Z is drinking less. A new survey suggests the gym has taken the pub’s place, right down to where they choose to live
Founders think in monthly revenue. Diligence teams, lenders, and the CFO in your corner think in unit economics
Shoot360, a gamified basketball franchise, is placing its machine-vision courts inside City Sports Club and LA Fitness locations, part of a bid to scale and give mid-market operators a way to stand out
Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table.
The U.K. could support up to 850 additional high-value, low-price gyms, with Gen Z demand, flexible memberships and evolving gym models fueling the segment
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