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As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether
The HVLP operator will sponsor up to 150 trainer certifications for its staffers annually as gyms look to strengthen their coaching pipelines amid growing personal training demand
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
The boutique group fitness brand continues to grow its footprint and programming while maintaining its commitment to its members and franchisees
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
Across fitness and wellness, brands from Life Time to Therabody are seeing tremendous value from investing in run clubs and races — some see thoughtful brand integrations as the future of the sport
Two operators explain why owner pay belongs in the budget from day one, and what a fairnumber looks like as revenue grows
Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage
As muscle health becomes a central indicator of healthspan, fitness facilities are adopting more sophisticated ways to measure, track and support member progress.
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