Now in its eighth year staging events in cities across the U.S., the Chicago-founded fitness and wellness festival heads to New York City in May.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
For the 130th Boston Marathon, dozens of brands flocked to capture the attention of thousands of runners, their loved ones and race spectators with pop-ups,…
It’s a busy 2026 for Vision Fitness, as the equipment brand announced a significant expansion of its commercial portfolio — with more than 60 product launches planned for this year.
Europe's largest industry trade show featured nearly 200,000 attendees and the biggest brands across fitness, wellness and longevity.
With the integration of Exercise.com, Daxko is enabling operators to build connected systems that support continuous coaching — driving stronger retention, expanded revenue opportunities and…
Club Pilates has signed its largest multi-unit deal in Xponential Fitness history and announced a new MFA in the Philippines.
As member acquisition costs rise and churn compounds, enterprise operators are discovering that their biggest growth challenge isn’t marketing — it’s the infrastructure their data…
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Whether you’re driving gym memberships or selling supplements online, these five missteps—from flawed attribution to weak creative—are quietly eroding margins and limiting growth
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