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Bodybar Pilates is betting on authenticity, with ads that feature real members and instructors, to broaden its appeal as the brand targets U.S. expansion.
David Lloyd’s acquisition of Aspria offers a closer look at how the European fitness sector is evolving, with Carlsquare’s Arnold Holle predicting some significant changes…
As data becomes table stakes, Herman Scheer is helping women’s health brands move up the value chain — translating insight into trust, clarity and action.…
The Pack, known for its blend of self-defense training with strength and conditioning in a group fitness format, will expand into New Jersey and Florida.
The National Academy of Sports Medicine published a report finding that NASM-certified personal trainers earn 22% more than other coaches.
By integrating a unified engagement framework across its brands, SEQUEL is building a more consistent, scalable path to retention and growth. Pilates Addiction is turning…
Now in its eighth year staging events in cities across the U.S., the Chicago-founded fitness and wellness festival heads to New York City in May.
European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
For the 130th Boston Marathon, dozens of brands flocked to capture the attention of thousands of runners, their loved ones and race spectators with pop-ups,…
It’s a busy 2026 for Vision Fitness, as the equipment brand announced a significant expansion of its commercial portfolio — with more than 60 product launches planned for this year.
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