Mecka Fitness, which is soon opening its third location in the Pittsburgh area, has ambitions to grow regionally and possibly nationally.
Top management consultants predict how GLP-1 adoption, shifting consumer behavior and new business models will reshape fitness and wellness.
The FTC updated its rules in 2023 and made one thing clear. The brand, the influencer, and the agency in the middle are all on the hook.
Chris Rondeau, the longtime former CEO of Planet Fitness, has invested in Absolute Recomp, a strength training gym chain with national expansion ambitions.
The Health & Fitness Association's annual fly-in offered an inside look into the trade organization's promising new advocacy strategy for the American fitness industry.
Low-price gym operator Amed Fitness will search for social media content creators that can elevate its brand messaging.
ISSA says many personal trainers leave the profession because they lack essential business skills — its latest program aims to change that.
Members are no longer satisfied with fitness alone. They are coming into facilities with a different set of expectations — ones shaped as much by healthcare as by traditional gym experiences. They want personalization that goes beyond a training routine, a clearer understanding of what is happening inside their bodies, and a sense that their...
OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness.
Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house.
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