Fitness Business
ATN Week in Review: Does Trump Care About the Fitness Industry?
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
How Modern Payments Are Reshaping Member Retention
Billing failures are driving retention losses, but Daxko’s payment tools help fitness operators modernize systems, reduce churn and deliver seamless […]
CEO Corner: BODi’s Carl Daikeler on the Future of At-Home Fitness
Carl Daikeler discusses his company's recent name change and gives his take on why quality fitness content matters more than ever in the AI era.
Building Connection, One City at a Time: What We Learned from ‘She Built This’
Julie Sippy of Xplor Mariana Tek shares the takeaways that resonated most with her from the company’s women in leadership events.
Big-Box Gyms Are Creating Their Own Boutique Fitness Classes
Can gyms really re-create the intimate, high-energy studio feel inside of a large club and thus take market share away from boutiques?
How Xtreme Fitness Gyms Laid the Foundation for Sustainable Hypergrowth
The franchisor credits ABC Fitness’ management platform with supplying the back-office infrastructure it needs to maintain quality and consistency at […]
NYC’s Billion-Dollar Running Boom Isn’t Slowing Down Any Time Soon
With running events like the NYC Marathon injecting nearly $1 billion into the local economy, New York Road Runners is thinking strategically about expansion.
‘Shakeout Runs’ Take Over NYC Marathon as Brands Eye Long-Term ROI
Brands like Asics, Fleet Feet and more are hosting or activating at pre-marathon running events, viewing them as an ideal […]
ATN Week in Review: US Gyms Keep Winning, Raising Cash
This week, we break down more good news for America's big-box gyms, and look into the complexities surrounding the U.S.'s obesity crisis.
CEO Corner: Strong Pilates’ Michael Ramsey on Winning in a Crowded Market
Australia-founded Strong Pilates is eyeing mega-expansion in the U.S. with its concept that combines cardio, strength and reformer Pilates.
