Fitness Business What Your Churn Rate Is Telling You Klaudia Balogh August 20, 2026 Share on Facebook Share on Twitter Share via Email credit: Hrecheniuk Oleksii Drawing on cancellation and booking data from thousands of gyms, executives at Playlist and Xplor share what churn measures, why most operators misread it, and… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro ClassPass EGYM Mindbody Operator's Room Xplor