On December 11, New York enacted the AI Transparency in Advertising Act. It takes effect June 9.
Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness
Rising licensing costs and tightening enforcement actions are changing how U.S. fitness operators play the music their classes depend on.
As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event.
People taking GLP-1s are more likely to join a gym and exercise than they were just a year ago, according to findings from William Blair Equity Research.
The definition of a fitness business is expanding.
Americans are highly concerned about their long-term health, and in response, they're increasingly embracing wearables and non-traditional sources of wellness information.
Yoga studios see a dramatic shift in April; fewer newcomers walk through the door, but the ones who do are far more likely to stay.
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