Fitness Business
How Daxko Drives Results as a Member Experience Multiplier
The software company is redefining how franchise operators connect with members, blending technology, trust and personalization into lasting growth. Many […]
Inside Nashville’s Booming Boutique Fitness Scene
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
How Health Tech Is Transforming Gyms & Clubs
From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.
Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment
Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.
Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era
As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
The 10 Most Popular Fitness & Wellness Stories of 2025
From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
