Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.
Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.
The Alo Yoga sneaker boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.
While body positivity was popular in recent years, the pendulum seems to have swung the other way with the rise of weight-loss medications.
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
ReadyFit aims to become the go-to system for recording military fitness results and digitally transforming standardized fitness testing.
Asensei XR brings full-body motion capture, movement recognition and coaching intelligence to AR/VR fitness platforms.
Apple Fitness+ is embracing Pride month with a new Artist Spotlight series that features the music of Madonna, a longtime social activist.
The limited-edition Bala x CorePower Yoga 2lb Bangles will be available for purchase online at and in select studios nationwide.
The integration combines Oura sleep and activity data with proprietary analysis of blood biomarkers and DNA data from InsideTracker.
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