Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
In addition to its REV bike, Power Plate is bringing its vibration technology to Life Time clubs nationwide in a new pickleball sponsorship.
The program is designed to guide and empower women, with a full schedule of pregnancy-safe workouts specific to each week or trimester.
Endel is on a mission to become the "Spotify of functional audio," Oleg Stavitsky tells Athletech News in an exclusive interview
Pvolve is knocking $5 off its monthly subscription price and is dropping the period from its name in a rebranding effort.
The Practice Better platform is designed to help health and wellness practitioners manage their business and provide better care to clients.
Athletech News shares a conversation we were fortunate enough to have with Laurie McCartney just days before her tragic passing.
P.volve's recently appointed chief training officer, Antonietta Vicario, speaks exclusively with Athletech News.
Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.
In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.
Sloane Stephens speaks with Athletech News about Create & Cultivate and how she stays balanced and grounded despite her busy schedule.
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