Research based on eBay's fitness sales data shows gains of thousands of percentage points during the pandemic lockdown compared to 2019. Several other marketing studies duplicate those e-commerce results.
COVID-19 pandemic, research underscore importance of physical activity, infrastructure in the battle for community health
Ergatta, which raised $5 million in a seed funding round, is taking advantage of the at-home fitness boom with a connected rower product that seems more like e-sports than fitness.
Three in five Americans believe gyms will become a thing of the past due to the COVID-19 pandemic, according to new research.
Wellable, a leading employee wellness technology and services provider, is partnering with Sweat Factor to help employers better address their employee well-being needs, especially with challenges arising from the COVID-19 pandemic. The partnership will allow Wellable customers to access the Sweat Factor library of on-demand fitness classes.
Some 41% of Americans used a fitness app for the first time during quarantine and over half (56%) are so confident in their home workouts that they plan to cancel their gym memberships, according to a survey of 2,000 people from Freeletics, a provider of AI-based fitness and lifestyle coaching. The survey was conducted by...
This digital refresh will enhance consumers’ training experiences and help operators during trying times
Studios across the country have adopted a “sliding scale” for their prices, which encourages people to donate whatever amount they’re able. The model puts the responsibility on those who can afford a full-priced class to help subsidize the experience for those who can’t. “What if instead of having a singular wellness experience where we’re thinking just...
Brrrn Creates New Category of In-Home Fitness And On-Demand Content
Jack Raglin, a kinesiology professor at the Indiana University Bloomington School of Public Health, has been a weightlifter for 45 years. But he stopped going to the gym during the COVID-19 pandemic, and now has “no interest in going back to the university weight room.”
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