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Fitness

During COVID, Fitness Studio Owners Are Sweating the Dollars and Cents More Than Anyone Around

On September 2, six months after closing, over 100 NYC studio owners calling themselves the Boutique Fitness Alliance joined forces with the New York Fitness Coalition (together, this partnership makes up over 2,000 gyms and studios, including SoulCycle, Barry’s Bootcamp, and more) to file a lawsuit against the City of New York and Mayor Bill de Blasio...

Staff Editor • Oct 02 2020
The American Fitness Industry Lost 58 Percent of Its Revenue in 2020
Finance

Attorney General James Sues New York Sports Club and Lucille Roberts for Charging Illegal Dues and Prohibiting Consumers from Cancelling Memberships

NYSC and Lucille Roberts Charged New Yorkers Fees While Gyms Were Shut Down Due to COVID-19

Staff Editor • Oct 02 2020
Fitness

Fitness Influencers: The Amateurs Who Post ‘No Effort’ Workout Routines for Toned Abs, and the Professionals who Debunk Them

Fitness influencers share tips, diets and workouts online, using their healthy, beautiful bodies as examples.

Staff Editor • Oct 01 2020
Tech

Everlast is Launching a New Streaming Fitness Service to Capitalize on the At-Home Fitness Boom

Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms. 

Staff Editor • Oct 01 2020
Finance

Denver-Based Sports Equipment Company Acquired for $454 Million

RiNo's Boa Technology Inc. has been acquired by Compass Diversified for $454 million.

Staff Editor • Sep 29 2020
Tech

Endorphinz Releases Fitness Streaming Intelligence & AI Software

Software To Monitor, Manage and Provide Recommendations In Real-Time To Make Fitness Streaming Businesses and Gyms Smarter

Staff Editor • Sep 29 2020
Tech

This App Wants to Help You Connect With People In Your Group Fitness Class

THE FITGRID CLASS APP WAS CREATED TO HELP PEOPLE—AND STUDIOS—CREATE A COMMUNITY.

Staff Editor • Sep 29 2020
Tech

Apple Fitness Plus’ Biggest Competitor isn’t Peloton — it’s Your Gym

On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to the world of digital fitness, @Apple.”

Staff Editor • Sep 27 2020
Wellness

Is Technology Changing the Business of Meditation?

Technology companies are investing in the business of meditation

Nick Keppler • Sep 27 2020
Finance

Freeletics Scores $25 Million for AI Fitness Coaching App

With this financial support Freeletics plans to develop new technologies, expand into new markets – especially in the U.S. – and create new business verticals.

Staff Editor • Sep 25 2020
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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