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Lowe's fitness equipment
Finance

Lowe’s Increases Its Exercise Machine Offerings As It Tries to Retain Its Revenue Strength During COIVD-19

Echelon Fitness, Spirit Fitness and Body Flex Sports are among the brands that Lowe's, the home improvement behemoth is stocking.

Nick Keppler • Nov 18 2020
gym memberships
Finance

New York State Makes It Easier for Gym Members to Quit, Requiring Gyms to Allow Members to Cancel Without Coming In

After 1,800 complaints gyms doing business in the state now have to provide an online, phone and mail method of terminating gym memberships.

Nick Keppler • Nov 17 2020
Tech

PUSH Launches Smart Training Technology to All Athletes, Providing a Pro-Level Experience You Can Do From Home

Global strength and conditioning tech company expands product offering to help all athletes train smarter utilizing a combination of wearable tech, personalized data, and Master Coach programming.

Staff Editor • Nov 15 2020
Beyoncé and Pelton
Fitness

Beyoncé and Peloton Team Up on Content and Outreach to HBCUs

Peloton Adds Beyoncé-Themed Workouts and Music to Its Digital Library. The collaboration also includes gift subscriptions and recruiting efforts at historically black colleges and universities.

Nick Keppler • Nov 12 2020
future-training-company-150-a-month-news
Tech

Future Training Company Bets You’ll Pay $150/M for App

Future training company CEO Rishi Mandal told Athletech News they wanted to offer personal trainers without costing $100 an hour or more.

Nick Keppler • Nov 12 2020
peloton-demand-surges-news
Finance

Peloton Demand Surges, Maybe Too Much

Peloton revenues, usage and subscriptions keep growing, but the company worries it won’t be able to meet customer demand.

Nick Keppler • Nov 10 2020
FlexIt gym trials app
Tech

Gym Trials: FlexIt App Lets You Try Fitness Clubs

In several U.S. cities, FlexIt app allows gym trials costing per minute with no tour, paperwork, or membership.

Nick Keppler • Nov 10 2020
Zype Online Fitness
Tech

Extending Your Member Management System To Streamline Your Online Fitness Experience

Is migrating consumer data or integrating systems the best approach to building a cohesive online and onsite fitness experience?

Alesandra Madurowicz • Nov 10 2020
home-gym-market-news
Fitness

Home Gym Market Will Triple in Five Years: Report

Changing habits and better technology will create a groundswell of opportunity for the at-home gym and fitness market.

Nick Keppler • Nov 05 2020
Fitness

Covid: Call for Gyms to Be Classed ‘Essential’ to Avoid Future Lockdown

Last week, after being open for two months, gyms in Wales were closed again, as a 17-day national "firebreak" lockdown began in a bid to curb the spread of Covid-19.

Staff Editor • Nov 03 2020
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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