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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Finance

Ergatta, Gaming Row Machine Maker, Valued at $200M

With a valuation of $200 million, the interest of frequent investors and big plans, Ergatta hopes to do for rowing what Peloton did for cycli

Nick Keppler • May 15 2021
Opinion-Unmind-Wellbeats-Closed-Gym-Equinox-Spac-Rumor
Fitness

Opinion: $47M Unmind, Best Fitness Tech Firm Wellbeats, Equinox SPAC Rumors, Luring Gym Members Back

Athletech News offers its take on Unmind raising $47 million, Wellbeats becoming best overall fitness tech firm, investors reacting to Equino

Staff Editor • May 14 2021
amazon-care-first-outside-client-news
Wellness

Amazon Care Lands First Outside Client

Precor, the Peloton-owned manufacturer of exercise equipment, will offer 385 of its 800 employees Amazon Care service, previously accessible

Nick Keppler • May 12 2021
Talent Hack- Interview
Fitness

Building A Business to Help Others Do The Same- Alexandra Bonetti talks Talent Hack, SPACES & Entrepreneurship

Athletech News sat down with Alexandra Bonetti, founder of Talent Hack to discuss her latest product drop, SPACES.

Rebecca Goldberg • May 10 2021
y7studio-athletechnews
Fitness

SLS, Mondrian and Hyde Hotels Grow their Commitment to Wellness by Partnering with Premier Yoga & Lifestyle Brand, Y7 Studio

Guests at These Iconic Hotels Globally Will Have Access to Exclusive Virtual On-Demand Yoga and One Month of Complimentary Online Classes via Y7 Studio.

Staff Editor • May 09 2021
Oura-Ring-news-Heritage-Silver-3
Fitness

Oura Ring: Investors Bet Another $100M

The basic Oura Ring is $299, although options and add-ons can increase the price to $999. (You can get an Aura with an actual diamond to seaml

Nick Keppler • May 08 2021
Peloton-Homecoming-2021-news
Tech

Peloton Homecoming 2021: Digital Tweaks Announced

The upgrades, announced at Peloton Homecoming 2021, make up a trickle of positive news as the company is wrapped up in a scandal over safety

Nick Keppler • May 07 2021
Will New Yorkers go Back to the Gym
Fitness

Equinox Group in Talks to Go Public; ClassPass and Mindbody Potential Merger; Will New Yorkers go Back to the Gym…Ever?

Below is what our team at Athletech flagged as this week’s most interesting reads in the world of fitness, tech and mental health.

Staff Editor • May 07 2021
Peleton Treadmill Delays
Finance

Peloton Delays the Relaunch of Its Less Expensive Treadmill As It Deals With Safety Concerns

In 2021, Peloton Hoped to Make Its Treadmills As Hot As Its Bicycles. Now It’s Recalling and Delaying Its Whole Treadmill Line

Nick Keppler • May 07 2021
shapelog_lifefitness
Tech

ShapeLog and Life Fitness Partner to Deliver Innovative Connected Strength Solutions

ShapeLog connected strength technology tracks exercisers’ progress in real time on strength training equipment.

Staff Editor • May 06 2021
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Fitness

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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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