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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

Listen Now

AARMY’s Co-Founder, Trey Laird
Fitness

Exclusive Interview | Co-Founder Trey Laird: AARMY ‘is about fully enhancing your total life’

Athletech News sat down with Brand Strategist and AARMY Co-Founder Trey Laird to understand the growth of his company, navigating...

Rebecca Goldberg • Jun 12 2021
Lululemon revenue increase news
Finance

Lululemon Revenue Increases by 88%

Lululemon's total revenue for 2020 was $4.4 billion and it has been solidly increasing since 2008. The company has been a...

Nick Keppler • Jun 10 2021
Apple's latest releases news
Wellness

Apple’s Latest Releases Are All About Health & Wellbeing

Apple's latest releases in the newest operating system include real-time assessment of walking stability and fall risk,...

Staff Editor • Jun 08 2021
Apple Mental Health App
Wellness

Apple’s Next Release Could be “Mindful”

According to a recent Apple Insider article, Apple may be close to releasing a new mental health app at Apple’s Worldwide Developers Conference (WWDC).

Staff Editor • Jun 07 2021
Hydrow Worth $ 1 Billion
Finance

Is Hydrow Really Worth $1B?

The rowing machine market continues to gain momentum with Bloomberg reporting that Hydrow is now targeting a valuation of more than $1 billion.

Staff Editor • Jun 07 2021
outdoor-retailer-summer-2021
Fitness

Outdoor Retailer Summer 2021 Held With Updated COVID-19 Guidelines

Check out glimpses of all three days of Outdoor Retailer Summer 2021. The event for this year was moved from June to August, presumably...

Nick Keppler • Jun 06 2021
Vitamin Shoppe Franchising
Finance

Vitamin Shoppe Franchising Opens For First Time

From a Vitamin Shoppe franchising point of view, it might appear to be a less-than-ideal point in the company’s history to set up a store...

Nick Keppler • Jun 04 2021
halle berry sweaty betty collab
Fitness

Opinion: Halle Berry Sweaty Betty Collab, Fitbit Snore, Rowers, Gym Business Model

The Halle Berry Sweaty Betty collab line is called the rē∙spin Edit, which was inspired by boxing and Japanese jiu-jitsu. Last year...

Staff Editor • Jun 03 2021
The American Fitness Industry Lost 58 Percent of Its Revenue in 2020
Finance

The GYMS Act, the $30 Billion Relief Plan for U.S. Gyms and Fitness Studios Now Has Backers in the Senate

Senators Tammy Duckworth (D-IL) and Jerry Moran (R-KS) want gyms and fitness centers to have their own relief fund (The GYMS Act), similar to ones set aside for live entertainment venues and restaurants.

Nick Keppler • Jun 02 2021
direct-to-consumer supplement companies
Nutrition

GNC Is Bankrupt. The Vitamin Shoppe’s Stock Is Tanking. Direct-to-Consumer Supplement Companies Want to Fill the Void.

The market share of GNC and the Vitamin Shoppe was 97 percent at the start of 2018. Now it’s 88 percent, thanks in part to a small but growing field of direct-to-consumer supplement companies.

Nick Keppler • May 29 2021
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Fitness

How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere

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Phillip Mills of Les Mills Talks the Power of Community

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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