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Tech

Under Armour Looking to Sell MyFitnessPal App

Under Armour is looking to sell the app, which it bought in 2015 for around $475 million.

Staff Editor • Jul 07 2020
Fitness

Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology

"As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to be able to teach livestream classes, and they've developed a suite of products that are incredible, that help our instructors set up their classes, schedule their classes, take payments, and livestream their classes," Alberto Perlman,...

Staff Editor • Jul 07 2020
Tech

Peloton Launches on the Roku Platform to Bring the Industry Leading Interactive Fitness Platform to Roku Users

Roku Customers in the U.S. Can Now Enjoy Peloton’s Best-in-Class Fitness Classes from Comfort of Their Homes

Staff Editor • Jul 07 2020
Tech

Polar Launches Budget Fitness Tracker for Everyday Workouts

Polar has released a new beginner-friendly fitness tracker, the Polar Unite, designed with new users in mind – particularly if you're just getting into fitness for the first time, or returning from a break.

Staff Editor • Jul 07 2020
Tech

How Home Technology is Transforming Wellness and Fitness

One company that has benefitted from the lockdown home workout trend is FitnessAI, who has created an app that uses artificial intelligence to build personalised workout plans for each individual. Having collated data from nearly six million workouts, the AI is able to optimise sets, reps and weights for each time that individual does a...

Staff Editor • Jul 07 2020
Tech

Do You Really Want Google to Have Your Personal Fitness Data?

If you’re concerned about the pervasive role in daily life of technology companies such as Alphabet Inc.’s Google, then its planned $2.1 billion acquisition of Fitbit Inc. is a worry. Google already owns the biggest search engine, the most popular video-streaming site (YouTube), the biggest mobile operating system (Android) and the dominant e-mail service (Gmail).

Staff Editor • Jul 07 2020
Wellness

Best Buy’s pivot to virtual fitness during COVID yields results, more engagement

The coronavirus outbreak has forced corporate wellness programs to go digital--and the results have been positive.

Staff Editor • Jul 07 2020
Tech

VR Fitness Is Exercise Without Effort, According To Science

Last night I flew on a winged horse in a magical land, piloted a helicopter through a peril-filled river canyon, rode a horse in an old West stampede, and blasted tanks in a desert landscape. Oh, and I burned a few hundred calories too, all from a stationary bike in my bedroom.

Staff Editor • Jul 07 2020
Fitness

Running Footwear Regains its Stride and Experiences Five Consecutive Weeks of Year-over-Year Sales Growth

The U.S. performance running market has turned a corner during the COVID-19 pandemic. Dollar sales rebounded in mid-May and in the week ending June 20 grew by 30% compared to last year – the highest sales gain in any given week since the start of 2020, according to The NPD Group. For the last five...

Staff Editor • Jul 06 2020
Fitness

How Coronavirus and Millennials Killed the Non-Digital Gym

Demand for fitness isn’t going anywhere but up. In fact, the $30 billion fitness industry has been growing 3 – 4% annually for the last 10 years. How it is  delivered, however, is changing before our eyes. The often quoted expression “Never let a good crisis go to waste” speaks perfectly to the opportunity in the industry...

Staff Editor • Jul 04 2020
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