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dc-fitness-alliance-news
Fitness

DC Fitness Alliance Plea for Vaccine-Only Operation Rebuffed

In early August, the DC Fitness Alliance wrote a letter to Mayor Muriel Bowser, outlining their reasons for vaccination-only regulations...

Candace Cordelia Smith • Aug 12 2021
Sports Illustrated Swimsuit and TRX new training club
Tech

Sports Illustrated Swimsuit and TRX Join Forces to Create New Training Club

Using the virtual platform, Sports Illustrated Swimsuit and TRX Training Club members will be able to access a plethora of distinctive

Candace Cordelia Smith • Aug 09 2021
Hydrow Connected Rower
Finance

Fitness Newbie Hydrow Hints At Sandbridge X2 Backing

Hydrow initially generated excitement by announcing launch dollars of about $25 million. Now there's an estimated combined value of $1 billion

Wendy J. Meyeroff • Aug 06 2021
Victoria's Secret On Point
Fitness

Victoria’s Secret Unveils Athleticwear-Athleisure On Point

Per Victoria’s Secret, garments within the Live category are suitable for “power lounging” and “everyday errands,” while the 4-way...

Candace Cordelia Smith • Aug 05 2021
Fitness clients
Fitness

Most Fitness Clients Want Vaccine-Only Workout Spaces

More than being bothered by being asked to fork over the information, most fitness clients have been glad to not have to worry about...

Nick Keppler • Aug 05 2021
Levi Strauss Buys Beyond Yoga
Fashion

Levi Strauss Bringing Beyond Yoga into Corporate Portfolio

Levi Strauss chief financial officer Harmit Singh notes that Beyond Yoga more than doubled its profitability over the last three years.

Wendy J. Meyeroff • Aug 05 2021
Actress Jessica Biel is the co-owner of Kinderfarms
Wellness

Jessica Biel Launches Kids Wellness Brand Kinderfarms

The crown jewel of Kinderfarms, called Kinderlyte, is now available in 25,000 stores such as Walgreens, Rite Aid, and CVS.

Candace Cordelia Smith • Aug 03 2021
Gap Expands Athleta Brand With AthletaWell
Wellness

Gap Expands Athleta Brand With AthletaWell

WWD notes that AthletaWell is all a part of Athleta’s overall plan to acquire $2 billion by 2023. In addition, CNBC states that the...

Candace Cordelia Smith • Aug 03 2021
COVID-19 vaccination to be required by Equinox and SoulCycle
Fitness

Equinox, SoulCycle to Require COVID-19 Vaccination

Starting from NYC in September, all locations worldwide will eventually ask anyone entering their doors to prove their COVID-19 vaccination  

Candace Cordelia Smith • Aug 03 2021
mental health
Fitness

Mental Health Tops Weight Loss as Basis for Workout

Mental health actually ranks second, with 35 percent, surpassing weight loss (32 percent). Other motivators included improving...

Nick Keppler • Aug 03 2021
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