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Man in the Plunge tub
Wellness

Will You Take the (Cold) Plunge?

Celebs like LeBron James & Kim Kardashian love to take the cold plunge. It involves immersing yourself in water under 40° F for 1 to 5 mins.

Elizabeth Ostertag • Mar 29 2023
The Kion Chocolate Crunch Protein Bar and its ingredients on a surface
Nutrition

Kion Launches the Chocolate Crunch Protein Bar

The Kion Chocolate Crunch Protein Bar uses clean, whole-food ingredients that are easy to read and pronounce.

Elizabeth Ostertag • Mar 29 2023
A yoga class
Finance

Bikram Yoga Acquired by KPC Group

KPC Group has its healthcare services integrated into hospitals, medical groups, and pre- & post-acute care facilities in the US and India.

Courtney Rehfeldt • Mar 29 2023
Fight Out Crypto homepage screenshot
Tech

Fight Out Unleashes New Crypto Platform for ‘Fighting Fit’

In the Fight Out move-to-earn crypto app, people earn badges, in-app currency called REPS, and other bonuses using $FGHT tokens.

Candace Cordelia Smith • Mar 28 2023
Fiit Saima Living Room bent over row
Fitness

Free Fitness: Fiit Unlocks Group Class Feature to Remove Financial Barriers to Fitness

UK-based interactive fitness platform Fiit says it has made its group class feature free for all users, members & non-members alike.

Courtney Rehfeldt • Mar 28 2023
Man operating Apple Watch on his wrist
Tech

Apple is Reportedly Working on a Glucose Monitor for the Apple Watch

If Apple manages to bring a glucose monitor to its Watch in the next few years, it could revolutionize diabetes care.

Elizabeth Ostertag • Mar 28 2023
Coronavirus that causes COVID
Fitness

Major Study Underway to Understand How Fitness Industry Can Support Those with Long COVID

Once the findings are released, the fitness industry may find a path forward to help serve the long COVID consumers.

Courtney Rehfeldt • Mar 28 2023
Vitamin Shoppe received acquisition offer
Finance

The Vitamin Shoppe Operator Receives Unsolicited Non-Binding Acquisition Proposal for All Outstanding Shares

With the shares acquisition offer, The Vitamin Shoppe parent Franchise Group is valued at $1.05 billion per Retail Dive.

Courtney Rehfeldt • Mar 25 2023
A black woman doing yoga at a CorePower Yoga session
Wellness

CorePower Yoga Announces DEI&B Initiative ‘Power Forward’

With Power Forward, CorePower Yoga's specific DEI&B strategies & goals for the next three years signify a dedication to meaningful change.

Elizabeth Ostertag • Mar 25 2023
The Capitol
Fitness

IHRSA Applauds the PHIT Act to Improve Americans’ Health & Fitness

The PHIT Act will ensure health & fitness products & services receive the same tax treatment as those necessary for maintaining health.

Elizabeth Ostertag • Mar 24 2023
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