With Rebrand, Run Clubhouse Wants to Be More Than Just a Platform for Running Communities

Formerly OPS Run, the platform is expanding beyond digital tools with in-person experiences designed to bring run clubs together

The go-to hub for run clubs has now rebranded from OPS Run to Run Clubhouse, just ahead of this year’s New York City Marathon on Nov. 1.

The platform was created amid an astonishing volume of run clubs that flooded the scene amid a major running boom. Run Clubhouse provides club organizers tools to manage members, schedule runs, communicate with runners and support brand partnerships, transforming what were casual running communities into increasingly sophisticated operations.

Now, the brand is creating a new identity, debuting its new in-person evolution during NYC Marathon week with a takeover of Upside Pizza in SoHo on Oct. 29, bringing together over 10 run clubs for three organized shakeout runs throughout the evening. 

The experience will continue on Oct. 30, with the Run Clubhouse Pancake Social at Landmark Coffee Shop & Pancake House for complimentary protein pancakes powered by Equip, extending the clubhouse experience beyond organized runs.

“Run clubs have become so much more than a place to meet for a run. They’re communities where people build relationships, share experiences and find a sense of belonging,” said Run Clubhouse co-founder Matty Christopherson. “We started by building the digital infrastructure these communities needed. But our vision has always been bigger than technology. We want to create a home that brings running culture together, wherever people connect.”

As part of the rebrand, Run Clubhouse also recently debuted its in-person Clubhouse Radio experience in September at the Runningman Festival with a nostalgic, 1980s-inspired interview set and nearly 30 interviews with entrepreneur and endurance athlete Devon Lévesque, and ultrarunners Harvey Lewis and Andy Glaze.

With run clubs growing every day, it’s no surprise the free platform attracted more than 100 run clubs across 25+ North American cities at launch in September. But beyond its digital platform, Run Clubhouse has long been engaging with run clubs on the ground, diving into grassroots running communities throughout the fall marathon season and providing race-day kit funding for up to 10 run clubs in each of three core markets: Chicago, Washington, D.C. and NYC.

“We’re not trying to change what makes run clubs special,” said Christopherson.

“We’re building the infrastructure and creating the experiences that help these communities thrive,” he added. “Whether someone discovers a run club through our platform, joins a shakeout in New York or hears a story on Clubhouse Radio, we want them to feel like they’re part of something bigger.”