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Tech

The Future of Fitness? FitXR’s Mission To Get People Off the Couch

Sam Cole, founder of the popular FitXR app, spoke with Athletech News about why Extended Reality is changing the workout game.

Judith Russell • Jul 25 2023
Tech

How Verb Uses Text Messages To Transform The Way Gyms Retain Members

Verb, an intelligent SMS platform, leverages AI to help gyms and personal trainers communicate more effectively with their customers.

Josh Liberatore • Jul 25 2023
Finance

Magic AI Raises $2.5M for Smart Fitness Mirror

While several fitness mirror products have failed, Magic is ready to change the game with its AI-driven device that focuses on smart personal training.

Courtney Rehfeldt • Jul 25 2023
Fitness

Life Fitness Names Jim Pisani as New CEO

Jim Pisani will take over as CEO effective immediately, with Paul Stoneham becoming a senior advisor to the Life Time board of directors.

Courtney Rehfeldt • Jul 25 2023
Finance

Practice Better Acquires That Clean Life To Add Nutrition Planning Features

The deal, valued in the eight figures, will allow Practice Better users to integrate nutrition offerings into their health and wellness services.

Elizabeth Ostertag • Jul 25 2023
Finance

Life Time CEO Confident After Strong Q2: ‘All of Our Strategies Are Working’

Life Time reported revenue of $561.7 million for Q2 of 2023, a 21.8% increase from the $461.3 million it posted in the same period last year.

Courtney Rehfeldt • Jul 25 2023
Fitness

Myzone Names Winners of 2023 Congressional Fitness Challenge

Myzone's annual challenge puts a spotlight on physical activity in partnership with the Physical Activity Alliance.

Courtney Rehfeldt • Jul 24 2023
YMCA360
Tech

YMCA of the USA Partners With YMCA360 to Offer Live & On-demand Classes

The YMCA has gone digital, offering a variety of fitness, health and well-being classes to members of YMCA360 partners.

Courtney Rehfeldt • Jul 24 2023
Fitness

ISSA Tackles Racism, Biases With Latest Course: ‘Fostering Inclusivity in Fitness’

ISSA created "Fostering Inclusivity in Fitness" to address concerns of inequality and inequity brought to the forefront in recent years.

Courtney Rehfeldt • Jul 24 2023
Peloton Tread
Fitness

Peloton Cuts Price of Tread, Row Machines Amid Shift Away From Hardware

As Peloton cycles away from its signature fitness hardware, the company announced it has cut the price of its Tread and Row machines.

Courtney Rehfeldt • Jul 24 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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