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Grand Rapids Gold player wearing shirt with FlexIt logo
Fitness

FlexIt Logo Added to Grand Rapids Gold Player Uniforms as Partnership Expands

FlexIt & the Grand Rapids Gold also plan on embarking on a number of initiatives together, with the team keep using the platform.

Courtney Rehfeldt • Feb 01 2023
Justin-Roethlingshoefer-founder-of-OWN-IT-exclusive-chat-with-Athletech-News
Wellness

CEO Corner: Justin Roethlingshoefer Talks Taking Control and Owning Life Choices

For our CEO Corner series, Justin Roethlingshoefer shares his origin story from being an NHL hopeful to becoming the Own It founder. 

Candace Cordelia Smith • Jan 31 2023
Nike Worldwide Headquarters
Fashion

Nike is the Top Sportswear Brand of Choice in USA

Following Nike at the number two spot in the top sportswear brands in USA is athletic apparel retailer Lululemon.

Candace Cordelia Smith • Jan 31 2023
Woman yoga instructor training male student
Wellness

ISSA & Yoga Alliance Partner to Launch Yoga 200 Virtual Training Program

Upon completion of the ISSA and Yoga Alliance program, students will be able to create and teach yoga classes like Hatha and Vinyasa.

Courtney Rehfeldt • Jan 31 2023
A Planet Fitness front
Finance

Acquisition Alert: Taymax Group Holdings Acquires Saber Fitness, Planet Fitness Operator

The move to acquire Saber Fitness is Taymax's fifth acquisition since receiving a growth investment from Trilantic North America in 2018.

Courtney Rehfeldt • Jan 31 2023
Woman with dog, woman with a kid, & man smiling outdoors
Tech

AllTrails Revamps Brand, Welcoming Everyone to the Great Outdoors

The revamped AllTrails brand has new identity 'The Outside in All of Us', updated app & website, AllTrails+, & enhanced community feature.

Courtney Rehfeldt • Jan 30 2023
Man using Tonal smart home gym
Finance

Tonal Employees Take to LinkedIn to Report Second Round of Layoffs as Smart Home Gym Raises Prices

Tonal employees reporting layoffs on LinkedIn include a data science expert, a design director, a failure analysis engineer, & an associate..

Courtney Rehfeldt • Jan 30 2023
Fitness CEOs at the Summit by BFS 2022
Finance

Boutique Fitness Solutions Joining Forces with IDEA, IHRSA

The BRS @ IHRSA event will be part of the latter's event, while Boutique Fitness Solutions will partner with the IDEA Club and Studio Summit.

Elizabeth Ostertag • Jan 26 2023
Man and woman walking great outdoors
Finance

Enjoying the Great Outdoors Just Got Better with Strava’s Latest Purchase, FATMAP

With the most noteworthy feature being cellular network-less usage, FATMAP is expected to offer even more options after acquisition by Strava

Candace Cordelia Smith • Jan 25 2023
Woman using FitXR
Fitness

FitXR Adds Two Fitness Workout Studios to Its Lineup

FitXR users can use the Sculpt virtual reality fitness workout studio now and the Combat VR studio January 16.

Candace Cordelia Smith • Jan 25 2023
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