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Sweetgreen automated kitchen
Tech

Sweetgreen Launches Restaurant With Robotic, Fully Automated Kitchen

Sweetgreen believes the automated kitchen concept will unlock efficiency, enabling it to scale quicker with higher profit margins.

Courtney Rehfeldt • May 18 2023
NewLimit aging
Wellness

NewLimit Raises $40M in Bid To Reverse Aging

NewLimit, a biotech company, is on a mission to reverse the features of aging by manipulating cell age without changing cell type.

Courtney Rehfeldt • May 17 2023
SH1FT Fitness
Fitness

SH1FT Bringing Low-Cost Live Classes to 24 Hour Fitness Locations

SH1FT Fitness says its license-free approach enables gyms to operate a class schedule at a fraction of the usual cost.

Courtney Rehfeldt • May 17 2023
Fit Guide London
Fitness

The Fit Guide Launches in London, Kicking Off Global Expansion

The Fit Guide is now live in London after making its New York debut in April. Additional launches are set for Singapore, Sydney and Dubai.

Courtney Rehfeldt • May 16 2023
Fitness

LA Fitness Hires Former Gold’s Gym CEO Adam Zeitsiff

Adam Zeitsiff joins LA Fitness after previous stints as the CEO of Gold’s Gym as well as digital fitness experience provider InteliVideo

Josh Liberatore • May 16 2023
Equinox personal training
Fitness

Equinox to Hire 5,000 Performance Coaches as Members Seek More Personal Training

Equinox is experiencing unprecedented growth in its member community and sees a high demand for personal training.

Courtney Rehfeldt • May 16 2023
an image of clients receiving assisted stretches from StretchLab
Fitness

300 and Counting: How StretchLab Became Xponential’s Next Big Boutique Fitness Brand

StretchLab, an assisted stretching boutique fitness brand, opened 154 studios in 2022 alone and is on pace to top that number in 2023.

Josh Liberatore • May 16 2023
Power Plate REV
Fitness

Power Plate Unveils New REV Exercise Bike, Partnership With Life Time

In addition to its REV bike, Power Plate is bringing its vibration technology to Life Time clubs nationwide in a new pickleball sponsorship.

Elizabeth Ostertag • May 16 2023
Merrithew music
Fitness

Merrithew Takes the Guesswork Out of Fitness Playlists With New Music Collection

Merrithew Music tracks can be used for all fitness modalities and provide musical cues to signal transitions.

Courtney Rehfeldt • May 16 2023
workout music
Tech

Sound Check: What Workout Music Tells Us About Fitness Trends, With Feed.fm

Workout music isn’t just a subset of the latest chart-topping songs. Increasingly, it’s becoming almost a genre unto itself.

Judith Russell • May 15 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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