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FitLab, GoSaga Ink Deal To Bring 250 Fitness Studios to East Coast
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FitLab, GoSaga Ink Deal To Bring 250 Fitness Studios to East Coast

The first state-of-the-art fitness studios are expected to debut in the northeast by Q1 of 2024

GoSaga, a company that invests in and scales next-gen lifestyle brands across health, wellness, fitness and beauty, has partnered with FitLab. The partnership and resulting Master Territory Agreement will cover the Northeastern and Mid-Atlantic regions of the U.S. across twelve states and see the launch of a minimum of 250 fitness studios.

The new studios will include eight emerging fitness concepts under FitLab, a boutique fitness holding company featuring celebrity and athlete-led brands, including Fast by Conor McGregor.

According to Geoff Schneider, GoSaga’s co-founder and CEO, scaling in the Northeast and Mid-Atlantic regions is pivotal and signifies a strategic move for both GoSaga and FitLab. 

“This partnership is not just a business move; it’s a testament to our shared commitment to revolutionize the fitness industry,” Schneider said. “Our intertwined history with FitLab provides us a unique edge in executing this massive rollout. We are insiders. We know the game, and together, we are poised to elevate the fitness experience for countless individuals.”

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In the coming months, GoSaga and FitLab will unveil a comprehensive rollout plan detailing its joint venture’s specifics. The first state-of-the-art fitness studios are expected to debut in the northeast by Q1 of 2024.

Last month, FitLab announced a collaboration with Nike to open group fitness studios in LA and other areas in California. 

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