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Fitness

More Than Two Decades On, Zumba Continues To Innovate & Inspire

Zumba CEO Alberto Perlman gave Athletech News an inside look into how the brand’s instructor-focused approach drives class attendance.

Josh Liberatore • Sep 06 2023
Tech

How Fitness Businesses Can Use Music To Drive Engagement

A fitness business can have killer equipment, motivating instructors and the best content, but if the music is drab, it won’t be a hit.

Courtney Rehfeldt • Sep 06 2023
Fitness

The Pros & Cons of Evidence-Based Fitness Coaching

Evidence-based coaching has shifted the direction of fitness over the past few decades, but a more nuanced approach may work best.

Carl Hardwick • Sep 05 2023
People using EGYM equipment
Tech

Most Gyms Have Yet To Fully Embrace Digital Tech, EGYM Finds

The global fitness industry has work to do when it comes to digitizing equipment, marketing and member acquisition, an EGYM white paper found.

Courtney Rehfeldt • Sep 05 2023
Nutrition

Balanced Hormones, Better Employees: Lifesum Launches Hormonal Meal Plan

As corporate wellness programs evolve, Lifesum is focusing on hormone regulation and its impact on health and workplace productivity.

Courtney Rehfeldt • Sep 05 2023
Fitness

UBX Brings Boxing Concept to Japan, Eyes More Growth

The rapidly expanding UBX Boxing + Strength says it will open a minimum of 145 locations in Japan over the next ten years.

Courtney Rehfeldt • Sep 01 2023
Tech

Oura, Talkspace Partner To Merge Sleep Data & Mental Health

Oura and Talkspace have partnered to give users new ways to share their personalized sleep data with licensed therapists.

Elizabeth Ostertag • Sep 01 2023
Tech

Keepme Uses AI To Help Gyms Create On-Brand Fitness Marketing Content

Keepme Creator uses AI to understand a brand's tone and voice in order to develop authentic blog posts, social media content and emails.

Courtney Rehfeldt • Sep 01 2023
Fitness

EoS Fitness Adds Power Plate Recovery Tech to its Gyms

Power Plate has joined forces with EoS Fitness to bring its whole-body vibration technology to the low-cost gym chain's locations.

Elizabeth Ostertag • Sep 01 2023
Lululemon storefront
Finance

Lululemon Has Strong Quarter but Silent on Connected Fitness

Lululemon grew its revenue to $2.2 billion for the quarter but didn't reference any news regarding its struggling connected fitness division.

Courtney Rehfeldt • Sep 01 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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