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partnership

Train Smarter, Not Longer: BODY20 Aims To Transform Your Workouts With EMS

Boutique fitness brand BODY20 uses EMS to deliver the muscle-building benefits of a full strength-training program in one 20-minute workout.

Josh Liberatore • Jun 15 2023
partnership

How CoachRx Helps Fitness Coaches Become Master Communicators

Built by the pros at OPEX Fitness, the CoachRx software allows fitness coaches to deliver personalized support to their entire client base.

Josh Liberatore • Jun 15 2023
Tech

Google Pixel Watch Gets Health & Fitness Upgrades; Can It Challenge Apple?

Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive

Elizabeth Ostertag • Jun 14 2023
Tech

Muscle Lab Using ChatGPT To Design Personalized Recovery Plans

Muscle Lab is leveraging AI like ChatGPT to offer its clients "dynamically tailored" experiences that evolve to meet their needs over time.

Courtney Rehfeldt • Jun 14 2023
Wellness

Heat Therapy Benefits: What Science Says About Using Saunas, Hot Tubs and Infrared

Consistently using heat therapy is more important than getting the temperature exactly right, and it's important to start slow.

Mindy Antimie, MS, RDN • Jun 14 2023
Fitness

Beachbody Faces Class-Action Lawsuit Over Employment Practices

The lawsuit alleges that Beachbody exploited its California workforce, known as "coaches," by failing to pay them a fair wage.

Courtney Rehfeldt • Jun 13 2023
Reviews

The 5 Best Health and Fitness Gifts for Father’s Day

From high-tech wearables to the best in athleisure, Athletech News rounded up the five best Father's Day gifts for the fitness-focused Dad.

Elizabeth Ostertag • Jun 13 2023
Fitness

Xponential Exec Alex Isaly Embarks on 930 Mile Bike Race for Good

Alex Isaly, VP/Programming for Xponential Fitness, is biking across the west to raise money for The Bahati Foundation.

Courtney Rehfeldt • Jun 13 2023
Tech

Whoop Enlists Michael Phelps, Other Stars for ‘The Best Obsess’ Campaign

Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.

Courtney Rehfeldt • Jun 13 2023
Fitness

Club Pilates Founder Finds ‘Fountain of Youth’ With Red Lite Gym, Gears Up To Franchise

Allison Beardsley believes Red Lite Gym, her new red light therapy fitness concept, can become even bigger than Club Pilates.

Courtney Rehfeldt • Jun 13 2023
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