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Fashion

Jonah Hill Launches Satirical but Purposeful Wellness Brand, Meaningful Existence

The new brand from Jonah Hill is humorous but mission-driven and offers products like clothing, footwear and wellness accessories.

Elizabeth Ostertag • Jun 13 2023
Finance

Xponential CEO Not Worried About Recession Fears: ‘Our Consumer Is Resilient’

Anthony Geisler said Xponential is well-positioned to thrive post-pandemic, highlighting the brand's ability to grow during COVID.

Courtney Rehfeldt • Jun 12 2023
Brea Ballard, the new World Gym Marketing VP, smiling
Fitness

World Gym Exec Brea Ballard on How Digital Is Changing Fitness Marketing

Brea Ballard speaks exclusively with Athletech News about her new role, her goals for World Gym and how fitness marketing has changed.

Elizabeth Ostertag • Jun 12 2023
A personal trainer in a red mobile van from GymGuyz
Fitness

GymGuyz Names President, Eyes Rapid Franchise Growth

GymGuyz, an on-site personal training company, is aiming to award another 75 territories by the end of the year.

Courtney Rehfeldt • Jun 12 2023
Fitness

Stride Fitness Celebrates June With Special Events, Free Class Promo

Stride Fitness plans to commemorate Men’s Health Month and Father’s Day with a complimentary first class for all fathers.

Courtney Rehfeldt • Jun 12 2023
Fitness

David Barton Opens Gym U, a New Luxury Fitness Facility in NYC

Now open in NYC's Chelsea neighborhood, Gym U features an ornate yet modern aesthetic and plenty of high-end amenities.

Courtney Rehfeldt • Jun 09 2023
Tech

Oura Now Lets Users Share Sleep, Health Data With Family, Friends

Oura Circles allows users to track their activity and sleep through the ring and also engage with loved ones for encouragement

Elizabeth Ostertag • Jun 09 2023
Lululemon storefront
Fashion

Lululemon CEO Defends Firing Employees Who Intervened in Robbery: ‘It’s Only Merchandise’

Lululemon CEO Calvin McDonald said the employees failed to abide by the company’s zero-tolerance policy for engaging thieves during a robbery.

Courtney Rehfeldt • Jun 09 2023
Fitness

How Brooklyn Entrepreneur Marisa Fuller Brought Studio Pilates From Australia to the U.S.

Australian boutique fitness brand Studio Pilates uses digital technology to make the in-class experience better for members.

Josh Liberatore • Jun 09 2023
Fitness

Coaches Corner With Carl Hardwick: Simplifying Energy System Training

This principle-based framework for energy system training will help you design effective progressions for the aerobic and anaerobic systems.

Carl Hardwick • Jun 09 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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