The Australia-based gym and fitness software platform will use the funding to grow its sales and marketing teams as it eyes U.S. expansion
Hapana, an all-in-one fitness member management solution that has attracted customers such as Gold’s Gym, KX Pilates and Body Fit Training (BFT), has received an investment from Riverside Acceleration Capital (RAC) as it continues its expansion in the U.S.
Founded in 2012 in Sydney, Australia, Hapana’s platform allows multi-location fitness businesses to streamline operations and boost member engagement with ease, processing over $300 million in payments through the Hapana platform to date.
The funding will be used to invest in Hapana’s sales and marketing teams and will go towards continued product development.
The full-stack gym and fitness software company announced the investment news on LinkedIn, posting that Hapana is “Ending out 2023 with huge plans for 2024 💪.”
The software solution suite includes flexible scheduling features, payments, a mobile app that promotes gamified challenges, reminders and wearable integration, a marketing and sales automation platform, workflows for member milestones and club challenges, live streaming and on-demand fitness content, and an advanced reporting tool for resource allocation and tracking across multiple locations and customer segments.
“We are thrilled to announce that we have successfully raised a new round of capital with Riverside Acceleration Capital,” wrote Hapana founder and CEO Jarron Aizen. “This milestone marks a significant leap forward for us at Hapana, as we continue to innovate and expand our reach.”
RAC noted that Hapana has “identified a growing niche, serving primarily class-based, multi-location fitness centers” and has “experienced impressive growth” in Australia before expanding across Asia, Europe and North America.
Last month, Hapana deepened its relationship with BFT, renewing its partnership with the Australia-based functional and strength training concept owned by Xponential Fitness.
Hapana also recently named Dirk Bartlett its vice president of business development. Bartlett has previously served at ABC Fitness and has worked with fitness brands such as Equinox, Gold’s Gym and 24 Hour Fitness.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.