As demand for travel increases, fitness and wellness brands are looking to meet guests wherever they are — even on vacation
Activewear giant Alo Yoga is the latest wellness brand to co-mingle with the tourism industry, bringing Alo Moves, its vast online health and fitness content library, to guests staying at The Meritage Collection properties.
Beginning this month, travelers staying at Meritage Collection properties can use their personal device to tap into 3,000-plus Alo Moves fitness and wellness classes across yoga, HIIT, Pilates, strength and meditation with a complimentary trial, exclusive membership pricing and have access to complimentary Alo Moves equipment, such as yoga mats.
The Meritage Collection, which offers five properties in Napa Valley, California, Kauai, Hawaii, Austin, Texas, and Huntington Beach, California says “in-room Alo Moves experience packages” will soon be available at its resorts.
The Wellness Travel Boom
This year has seen several fitness and wellness brands stamping their passports to journey into the tourism sector, especially as the sought-after Gen Z and millennial consumers already have their bags packed and are ready to jet off to getaways centered on relaxation and wellness.
Further underscoring the desire to relax and unwind, the global wellness tourism market size is projected to reach $2.1 trillion by 2030, according to ResearchandMarkets.com.
Equinox, a major player in luxury fitness offerings, has laid the groundwork to bring an Equinox Hotel to the Red Sea coast in Saudi Arabia. The planned hotel will focus on movement and nutrition with a rooftop magnesium salt pool and signature Equinox fitness club.
Peloton, which partnered with Hilton Hotels last year to feature its Bike at U.S. locations, has recently expanded its deal to Hilton properties in Puerto Rico, Germany, the U.K. and participating properties in Canada.
This fall, boutique fitness franchisor Xponential Fitness and its top brand, Club Pilates, set sail for a week-long Alaskan retreat filled with Pilates enthusiasts.
Therabody, the wellness and recovery tech brand that put Theragun on the map, even teamed with United Airlines to treat international business class travelers with special Theraface comfort products and access to its devices while in the air. The tech company has also begun to open in-airport Therabody Reset Suites at all United Polaris lounges, complete with its wellness devices and skincare products.
Courtney Rehfeldt has worked in the broadcasting media industry since 2007 and has freelanced since 2012. Her work has been featured in Age of Awareness, Times Beacon Record, The New York Times, and she has an upcoming piece in Slate. She studied yoga & meditation under Beryl Bender Birch at The Hard & The Soft Yoga Institute. She enjoys hiking, being outdoors, and is an avid reader. Courtney has a BA in Media & Communications studies.