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Fitness

Aktiv Solutions Unveils Forma, its New Strength-Training Equipment Line

The Forma lineup from Aktiv Solutions includes premium Olympic racking, free-weights and benches that exude quality in every component.

Elizabeth Ostertag • Jun 07 2023
Fitness

Lululemon’s New Deal With Xponential Signals Move Away From Mirror

Lululemon and Xponential Fitness are partnering to bring more digital workouts to Lululemon Studio, the athleisure company's app.

Courtney Rehfeldt • Jun 06 2023
Tech

Apple Unveils Vision Pro Headset. Here’s What It Could Mean for Fitness

Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.

Elizabeth Ostertag • Jun 06 2023
Fitness

Myzone Hires Former Nike Brand Leader Kerry Williams as CMO

Kerry Williams will help transform the Myzone brand to better communicate the benefits of physical activity and heart-rate training.

Courtney Rehfeldt • Jun 06 2023
Fashion

Alo Yoga Steps Into Footwear Space With Launch of Unisex Sneaker

The Alo Yoga sneaker boasts a lightweight construction and responsive support, making it a must-have for fashion-forward fitness enthusiasts.

Elizabeth Ostertag • Jun 06 2023
Nutrition

Beyond Beverages: Gatorade Unveils Science Lab, Pushes Deeper Into Sports Nutrition

The Gatorade Sports Science facility will serve as a hub for athlete research to bring new sports nutrition products to market.

Courtney Rehfeldt • Jun 06 2023
Wellness

The Rise of Weight-Loss Medications: Are Diet Companies Doomed?

While body positivity was popular in recent years, the pendulum seems to have swung the other way with the rise of weight-loss medications.

Elizabeth Ostertag • Jun 06 2023
Harry Kane in an OxeFit shirt
Tech

OxeFit Raises $45M in Funding as Athletes Tout Benefits of AI Fitness

OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.

Courtney Rehfeldt • Jun 05 2023
Wellness

The MADabolic Recovery Commandments

Group strength training studio MADabolic presents its Recovery Commandments, a set of guidelines to maximize post-workout recovery.

MADabolic • Jun 05 2023
Tech

Xplor Adds New CrossFit Programming With NCFIT Partnership

Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos

Elizabeth Ostertag • Jun 05 2023
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