Getting Started with Longevity: New Technology for Fitness Providers
How measuring movement health with Kinotek enables fitness businesses to unlock longevity-related revenue in multiple ways
I Tried Tovala, a Smart Oven Meal Subscription Designed for Busy Weeks
As winter takes its toll, we break down whether Tovala's smart-oven meal service can take the pressure off (and elevate) weeknight dinners.
Skelcore Adds Cybex Eagle Creator as Head of Design, Eyes Strength Training Innovation
Skelcore has tapped Cybex Eagle creator Roy Simonson and Freemotion veteran Hillis Lake to drive strength training equipment innovation.
Somnee’s AI Sleep Headband Takes Top Prize at NFLPA Pitch Day
Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.
Exhale Spa, Salt Fitness Revamp Wellness Club Inside Loews Atlanta Hotel
The co-branded space features a reformer Pilates studio, Technogym equipment, a full spa and recovery modalities.
Prime IV Hydration & Wellness Tops 200 Locations, $100M in Revenue
Prime IV Hydration & Wellness added 53 locations in 2025 and enters this year with expansion on the roadmap as IV-therapy demand grows.
Weight Watchers Adds Pvolve Fitness Classes in GLP-1 Support Play
Weight Watchers is the latest telehealth company to bundle pharma and fitness, a model that's quickly becoming the industry standard.
Aston Martin F1 Taps Eight Sleep for Recovery Optimization
The sleep tech company will support driver and team recovery; Eight Sleep branding will also be seen on Aston Martin Aramco Formula One cars.
From Workout Cruises to Destination Races, Fitness Travel Is on the Rise
"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.
Why Instructor Education Is the Real Growth Engine Behind Pilates
With the continued expansion of Pilates, instructor education is what keeps quality consistent and brands credible. Through STOTT PILATES®, Merrithew® […]
