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Fitness

Peloton Appoints New Content Chief as Wellness Pivot Accelerates

Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.

Elizabeth Ostertag • Mar 17 2026
Primal plate-loaded machine
Fitness

Echelon, Primal Partner To Combine Connected Tech & Strength Equipment

The two brands are coming together to create a unified performance ecosystem that leverages Echelon's tech and Primal's strength equipment.

Ani Freedman • Mar 17 2026
Darryl
Fitness Business

iFIT Wants To Turn Social Media Stars Into Fitness Coaches

iFIT is betting on the growth of fitness influencers in a new incubation program designed to help spotlight and develop emerging talent.

Ani Freedman • Mar 17 2026
Best Sleep Week Deals on Mattresses, Bedding & More
Wellness

These Sleep Month Sales Are Still Going Strong: The Best Deals on Mattresses, Smart Gadgets & More

We've rounded up the best Sleep Week sales on organic mattresses, bedding, smart sleep tech, supplements and more.

Danielle Directo-Meston • Mar 17 2026
zygo z2 waterproof bone conduction headphones
Reviews

Why Zygo’s Latest Underwater Bone Conduction Headphones Are a Game-Changer for Swimmers

Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.

Elizabeth Ostertag • Mar 17 2026
Wellness

Daxko Launches GLP-1 Program for Fitness Operators

Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.

Ani Freedman • Mar 17 2026
Wellness

Sauna Culture Keeps Growing in US With Iron Mountain’s New Summit

Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.

Elizabeth Ostertag • Mar 17 2026
Tech

Have a Chase Credit Card? You Can Get a Free Whoop Membership

The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.

Elizabeth Ostertag • Mar 16 2026
man runs on a Technogym treadmill
Tech

Technogym Rolls Out New AI Features for Personal Trainers, Gyms

Technogym's new AI Ecosystem leverages data from more than 38 million users, featuring an AI coach and an AI assistant for operational tasks.

Ani Freedman • Mar 16 2026
partnership

How Athletes Are Using Kineon’s Move+ 2.0 to Train (and Recover) Smarter, Not Harder

The upgraded recovery tool makes it easy to safely and effectively relieve sore muscles and joints – and ATN readers can score an exclusive discount…

Danielle Directo-Meston • Mar 16 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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