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OxeFit co-founder and CEO Rab Shanableh
Fitness Business

CEO Corner: OxeFit’s Rab Shanableh on the Data & AI Opportunity in Wellness

OxeFit, which started by making digital strength training machines, just launched an agentic AI product that its CEO believes will revolutionize wellness.

Josh Liberatore • Jun 10 2026
Wellness

New Drug May Help Prevent Muscle Loss From GLP-1s

Early clinical trial results show that apitegromab dramatically reduced lean mass loss in people taking tirzepatide, the main ingredient in Mounjaro.

Ani Freedman • Jun 10 2026
people work out inside a New York Sports Club
Tech

NYSC Adopts UKG Workforce Management Platform Across Gyms

New York Sorts Club (NYSC) has tapped UKG to manage scheduling, payroll and more across its multi-brand portfolio.

Courtney Rehfeldt • Jun 10 2026
Nutrition

Create Wellness Taps Kendall Toole For National Creatine Campaign

Ex-Peloton star Kendall Toole will front a multi-platform campaign promoting creatine’s benefits for cognition, recovery, energy and performance.

Ani Freedman • Jun 10 2026
Finance

Collagen Protein Bar Brand Stars + Honey Raises $24M

Stars + Honey has closed a $24 million investment led by VMG Partners as the collagen protein bar brand plans national retail expansion.

Courtney Rehfeldt • Jun 10 2026
Apple watch
Fitness

Apple’s watchOS 27 Pushes Deeper Into AI Coaching & Women’s Health

The update brings Siri AI to the wrist, expands Workout Buddy and adds perimenopause and menopause support as Apple continues turning the Watch into a more personalized health companion.

Elizabeth Ostertag • Jun 10 2026
Wearables
Tech

More Than Half of Americans Track Their Health With a Device. What Comes Next?

Rock Health's 2025 survey finds 57% of Americans own a wearable or connected device, but growth has plateaued. Here's what comes next.

Courtney Rehfeldt • Jun 09 2026
Untapped
Fitness

Blink Launches Untapped, Returning Booking Control and Revenue to Fitness Studios

Untapped allows studios to sell last-minute, discounted spots on their own branded page, keeping the customer relationship and the full class dollar in-house.

ATN Staff • Jun 09 2026
Echelon Reformer
Equipment

Echelon Launches Connected Pilates Reformer Line for Commercial Facilities

Echelon's Meridian Pilates Reformer Commercial series is designed for gyms, studios, hospitality settings and more.

Ani Freedman • Jun 09 2026
Finance

Bay Club’s $42M El Segundo Close Adds to a $1B Real Estate Portfolio

Bay Club's $42M El Segundo close is the latest move in an ownership-first strategy that has built a $1B West Coast real estate portfolio.

Courtney Rehfeldt • Jun 09 2026
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Tonal Launches Rental Program in First Major Move Under New CEO

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