Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Video
    • The Lens: Franchising
    • The Lens: Gym of the Future
    • The Lens: Xplor Mariana Tek
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
  • REPORTS
    • Gym of the Future Report 2026
    • 2026 Wellness, Recovery & Longevity Report
    • Technology and Innovation Outlook Report 2026
  • Power Players '26
    • The Most Innovative Fitness & Wellness Companies of 2026
    • Startups To Watch ’25
  • INNO SUMMIT
  • The Operators Room
  • Subscribe
  • Login
Press esc to close

Hear how top fitness brands grow through partnerships.

Join us live Thursday, October 29 at 2:30 PM ET.

Register Now

Miley Cyrus Peloton
Fitness

Miley Cyrus Fronts Peloton’s New Running Push

Peloton is pairing its first foldable treadmill with a new campaign centered on joy and emotional release as the connected fitness company makes a broader push into running

Elizabeth Ostertag • Sep 23 2026
Club Pilates location
partnership

How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere

Club Pilates’ 1,500-studio milestone reflects Pilates’ evolution from a boutique fitness trend into an accessible, global movement

Athletech Studios • Sep 23 2026
Apple Watches
member exclusive

Apple Developing New Fitness Tracker Aimed at Rivaling Whoop

Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app

Mark Gurman • Sep 22 2026
Peloton/Precor equipment
Equipment

Peloton & Precor’s Commercial Gym Equipment Officially Hits the Market

After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year

ATN Staff • Sep 22 2026
member exclusive

Y7 Founder Blasts New Owners Over Yoga Chain’s Collapse

Sarah Larson Levey says she was blindsided and alleges that teachers and staff were left unpaid under a new operator, a situation she attributed to the management decisions of Fitlab and VM Fitness

Courtney Rehfeldt • Sep 22 2026
pilates class
Longevity

Bodybar Pilates Adds Longevity Care Through Hone Health Partnership

The reformer Pilates franchise is giving members access to biomarker testing and physician-guided care as more fitness operators push into longevity

ATN Staff • Sep 22 2026
Playlist AI insights
Tech

Playlist Launches AI Analytics Suite for Fitness & Wellness Operators

AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue

ATN Staff • Sep 22 2026
Wellness

Bird&Be Raises $13M to Shift Conversation Around Male Fertility

The wellness brand has earned some serious backing as it shines the spotlight on mens' roles in starting a family

Ani Freedman • Sep 22 2026
Peloton treadmills
Equipment

Peloton Is Going All-In on Running Amid Endurance Sports Boom

The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern

Josh Liberatore • Sep 22 2026
Club Pilates sign on a storefront
Fitness

Club Pilates Taps Into Fitness Nostalgia With New ‘Decades Week’

The Xponential Fitness brand is expanding its popular ’80s-themed event as gyms increasingly use throwback music, fashion and movement to drive engagement

ATN Staff • Sep 21 2026
  • 1
  • …
  • 19
  • 20
  • 21
  • 22
  • 23
  • …
  • 782

From Our Partners


Merach walking pad
Fitness

How Walking Pads Close the Gap Between Movement & Exercise

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Industry News

Mark Mastrov, 24 Hour Fitness Unveil Premium Gym Concept With DJ, Med Spa

Industry News

Exec Moves: RockSalt, IMG Academy Boost Ranks

Fashion

Burbank’s Killer Fitness Keeps Halloween on the Schedule All Year

Videos


Disrupt with Adam Shane
Fitness

Adam Shane of Yoga Joint Joins the Disrupt by Athletech News Podcast

Phillip Mills
Fitness

Phillip Mills of Les Mills Talks the Power of Community

Disrupt with Erik Jivmark
Wellness

Erik Jivmark of Sleep Cycle Talks the Benefits of Good Data

Andy Dunn on Disrupt
Wellness

Andy Dunn of JK America Joins the Disrupt by Athletech News Podcast

Andy Peat on Disrupt
Fitness

Andy Peat of Fitness On Demand Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins Disrupt
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

Add Athletech News as a preferred source on Google?

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News