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The highly successful ultrarunner's brand, which has already made inroads in Europe and China, is looking to disrupt the American market by prizing sustainability above all
Everyone's chasing the fitness-racing boom. Rather than add Hyrox-branded programming, Life Time is pumping up its own signature event and training classes
New art exhibitions now center exercise equipment, with artists reimagining what it means to work out as fitness becomes a cornerstone of modern lifestyles
One of New York’s largest independent hot yoga brands is scaling across NYC, but it's also built a year-round home in the Hamptons, an area that most brands forget about when the summer rush is gone
If your brand finds itself surrounded by social media pitchforks or communications crisis, there's a very short window to nail it. Here’s what PR experts say
The muscle health wearable and performance supplement brands have partnered, with plans to eventually use muscle data to inform personalized recommendations
The boutique group fitness brand continues to grow its footprint and programming while maintaining its commitment to its members and franchisees
Nestle believes the drugs are also creating a new market for products designed to address the side effects of rapid weight loss
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
The 20-minute format blends yoga, Pilates and barre-inspired movement as the fitness franchise looks to take electrical muscle stimulation beyond strength training.
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