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Matrix press
partnership

Why Strength Training is Still More Important Than the Industry Lets On

New research suggests strength and “power" are vital to long-term health. Matrix has made the moves to deliver both. 

Athletech Studios • Jun 24 2026
Peloton's Dion Camp Sanders at the ATN Innovation Summit
Fitness Business

From Spotify to Pilates & Hyrox, Peloton Charts Life Beyond the Bike

From a Spotify deal to equipping gyms with equipment, Peloton's Dion Camp Sanders laid out the company's evolving strategy at the ATN Innovation Summit.

Courtney Rehfeldt • Jun 23 2026
Best Hyperice Amazon Prime Day Deals
Tech

Hyperice Competes with Prime Day with Some of the Best Deals on Pro Athlete-Loved Recovery Tools

Hyperice is offering some of its best deals during Amazon Prime Day – here are the best discounts on massage guns, heat therapy & more.

Danielle Directo-Meston • Jun 23 2026
bag with Lemme creatine gummies
Nutrition

Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme

Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.

Ani Freedman • Jun 23 2026
Product shot of Viome's at-home intelligence test
Reviews

Viome’s Full Body Intelligence Test Is $100 Off at Amazon Prime Day – Can It Revolutionize Your Gut Health?

We tested Viome’s Full Body Intelligence test, which is on sale for $100 off – read our honest review to see if the gut health test is worth buying.

Elizabeth Ostertag • Jun 23 2026
Finance

Daxko Acquires FitnessForce in Global Expansion Play

As more fitness brands expand internationally, the deal bolsters Daxko's software offerings with features designed for global markets.

Courtney Rehfeldt • Jun 23 2026
An Alo Yoga storefront in Brooklyn, New York
Finance

Alo Yoga Primed for Public Offering or Sale After Owner’s Sale of Wholesale T-shirt Business

Alo's competitors including including Vuori, Fabletics and Gymshark have been considering initial public offerings in recent years, according to news reports.

Abigail Summerville • Jun 23 2026
Marshmello with Burn Boot Camp founders
Industry News

Burn Boot Camp Signs Music Star Marshmello as Equity Partner, Franchisee

Burn Boot Camp is bringing on global music producer and artist Marshmello as an equity partner, franchise owner and creative lead for music.

Elizabeth Ostertag • Jun 23 2026
Technogym
partnership

The Evolution of Strength Training: From Equipment to Ecosystem

The modern strength floor has become one of the most complex environments in fitness.

Athletech Studios • Jun 23 2026
Chequan Lewis
Fitness

Crunch Fitness Names Chequan Lewis CEO in Major Leadership Move

Crunch Fitness has named former president Chequan Lewis as its CEO, succeeding Jim Rowley, who becomes executive chairman.

Courtney Rehfeldt • Jun 23 2026
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