Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
    • Disrupt 2025
  • REPORTS
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
    • Franchise Landscape 2025: Insights Into Fitness & Wellness Growth
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • The Most Innovative '25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

Wellness

Companies Are Getting Corporate Wellness All Wrong, Expert Says — Here’s One Solution

Employee wellness is about much more than having healthy snacks in the office, argues executive and athlete performance coach Sam Neame.

Ani Freedman • Mar 30 2026
people take a Pilates class
Finance

Xplor Rebrands Following Merger, Makes Eight-Figure AI Investment

Xplor Technologies has closed its merger with Clubessential Holdings, backing the launch with new branding and a big-time investment in AI.

Courtney Rehfeldt • Mar 30 2026
Create Wellness supplements
Finance

Create Wellness Raises $20M, Setting Sights Beyond Creatine Gummies

Creatine gummy maker Create Wellness has raised $20 million in growth capital, backed by CPG investors including Mike Repole's family office.

Courtney Rehfeldt • Mar 30 2026
Lancôme's new Absolute Longevity MD collection
Wellness

Lancôme Makes Longevity Skincare Play as Beauty Brands Embrace Wellness

Lancôme's Absolute Longevity MD brings longevity science to beauty just as wellness consumers demand more than a good feeling.

Courtney Rehfeldt • Mar 30 2026
exterior of an EoS Fitness gym
member exclusive

The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say

Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.

Josh Liberatore • Mar 30 2026
Best Amazon Big Spring Sale Fitness Wellness Health Deals 2026
Fitness

The Best Fitness & Wellness Deals at Amazon’s Big Spring Sale, from Nike Shoes to Gary Brecka’s Favorite Hydrogen Tablets

We've rounded up the best Amazon Big Spring Sale deals on fitness gear, activewear, recovery tech, wearables, supplements & wellness essentials.

Danielle Directo-Meston • Mar 27 2026
women inside the Tension fitness studio
member exclusive

ATN Week in Review: The Case for Women’s-Only Gyms

A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.

Josh Liberatore • Mar 27 2026
Wellness

Planet Fitness Taps UConn Star Azzi Fudd in New Recovery Campaign

With March Madness underway, Planet Fitness has brought in Fudd to promote its push to offer more recovery amenities at its gyms.

Ani Freedman • Mar 27 2026
Knicks guard Josh Hart walking with rolling suitcase and backpack while holding an energy drink, dressed in black hoodie and green pants in a modern indoor setting
Nutrition

C4 Pushes Global Basketball Strategy as Energy Drink Market Heats Up

C4 Energy is going all-in on basketball, signing deals with the Lakers, Canada Basketball and NBA Europe, and tapping Knicks guard Josh Hart.

Courtney Rehfeldt • Mar 27 2026
Fitness

The Edge Fitness Clubs Invests in Trainer Growth Through Inspire360

The Edge Fitness Clubs is giving its staff access to certifications, workshops and AI-powered tools through Inspire360.

Ani Freedman • Mar 27 2026
  • 1
  • …
  • 20
  • 21
  • 22
  • 23
  • 24
  • …
  • 687

From Our Partners


Your Reformer
Equipment

Reformer Pilates Moves to the Center of Performance Training

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Nutrition

Weight-Loss Drugs Fuel Protein-Rich Whey Craving

Fitness

Gen Z’s Wellness Obsession Is Changing Real Estate Development

Fitness

Pvolve Taps Lauryn Bosstick for New Weight-Training Series, Eyeing Millennial Consumers

Videos


The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
Industry News

Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News