The Gym of the Future Is Here.
See what’s changing and where operators are investing.
Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app
After previewing the Precor-engineered machines this spring, Peloton has opened orders for its new commercial bikes and treadmills; Shipping is set for later this year
Sarah Larson Levey says she was blindsided and alleges that teachers and staff were left unpaid under a new operator, a situation she attributed to the management decisions of Fitlab and VM Fitness
The reformer Pilates franchise is giving members access to biomarker testing and physician-guided care as more fitness operators push into longevity
AI Insights will use data from more than 110,000 venues to help operators benchmark performance, predict client churn and forecast revenue
The wellness brand has earned some serious backing as it shines the spotlight on mens' roles in starting a family
The connected fitness giant unveiled three new treadmills and a host of AI-powered running features, marking one of Peloton's biggest moves under CEO Peter Stern
The Xponential Fitness brand is expanding its popular ’80s-themed event as gyms increasingly use throwback music, fashion and movement to drive engagement
From boutique studios to upscale operators, the fitness and wellness industry is ditching the shuffleboard-and-water-aerobics idea of aging
The outdoor brand will use Ironman’s global stage to push deeper into road running, with exclusive footwear and apparel rights, and a 2027 title sponsorship
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