Tech Apple Developing New Fitness Tracker Aimed at Rivaling Whoop Mark Gurman Published: September 22, 2026 Share on Facebook Share on Twitter Share via Email The Apple Watch Series 12 has an upgraded heart-rate monitoring feature (credit: Betty Laura Zapata/Bloomberg) Apple has already begun incorporating Whoop-style features into its latest Watch and revamped Health app (Bloomberg) — Apple Inc. is developing a screenless health and… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags:Apple Apple Watch ATN Pro Garmin Wearables Whoop