How Club Pilates Is Moving Past Fitness Hubs to Every Body, Everywhere

Club Pilates’ 1,500-studio milestone reflects Pilates’ evolution from a boutique fitness trend into an accessible, global movement

For years, Pilates has been closely associated with the world’s biggest fitness capitals — think Los Angeles, New York, Miami and other major urban centers where boutique fitness trends often take root. However, as the modality continues to grow, its reach is expanding well beyond those major metro areas.

Today, Pilates is no longer limited by geography. It is becoming a more accessible, community-driven fitness option for people in suburban communities, emerging markets and cities worldwide. And, with more than 1,500 studios globally, Club Pilates is helping lead that evolution.

The milestone marks more than a number. It reflects a fundamental shift in where people are discovering Pilates and who has access to it.

Pilates Is for Every Body, Everywhere

At the heart of Club Pilates’ growth lies a simple belief: Pilates is for every body, everywhere.

That means Pilates can meet people wherever they are in their fitness journey, regardless of age, experience level or location. While fitness enthusiasts and athletes have long embraced the method, its appeal extends far beyond traditional fitness audiences.

For adults 50 and over, Pilates can offer a low-impact approach to movement that emphasizes core strength, balance, flexibility and functional movement. For beginners, it provides an approachable introduction to fitness without requiring prior experience. And, for those looking for a sustainable complement to other forms of exercise, Pilates can become part of a long-term wellness routine.

This broad appeal represents one of the many reasons why the category is moving beyond the fitness capitals that helped popularize it.

“Our foundation has always been about creating a workout that truly is for every body,” said Club Pilates President Tianna Strateman. “What’s exciting to me is seeing more members of all ages discover what our method has been delivering for years — a sustainable approach to building strength, feeling good and staying strong for life.”

From Major Metros to Main Streets

Pilates’ expansion into suburban and emerging fitness markets reflects a broader evolution in the boutique fitness industry as well. Consumers increasingly seek high-quality wellness experiences closer to home and expect them to fit naturally into everyday life. 

Club Pilates’ footprint reflects that shift. With more than 1,500 studios worldwide, the brand has established a presence across a diverse range of communities, from major metropolitan areas to suburban markets. This growth demonstrates that demand for Pilates isn’t confined to a handful of coastal cities. People across the country and around the globe are embracing the method as part of their regular fitness and wellness routines.

The result is a more inclusive Pilates landscape — one where access to expert instruction, specialized equipment and a consistent studio experience is becoming available to more communities.

As Pilates expands geographically, the category has an opportunity to become more representative of the people it serves.

A Proven Method Built for Growth

Reaching 1,500 studios doesn’t happen simply because a fitness trend is popular. That growth requires a scalable model, a consistent member experience and a method that resonates with a wide range of consumers. For Club Pilates, that foundation is built around three core pillars: community, inclusivity and expertise.

Club Pilates’ comprehensive approach goes beyond the Reformer, incorporating equipment including TRX, Springboard, Chair, Barrel and Cadillac, as well as floor work. Its 12-station studio design also combines the energy and community of a group class with individualized instructor attention.

Programming is equally flexible. With eight distinct class offerings spanning strength, cardio, stretching and recovery, and four levels from beginner to advanced, instructor-led classes adapt to meet members at different fitness levels and with different goals. Private training also offers one-on-one instruction tailored to an individual’s specific needs.

Expertise is another key differentiator. Every Club Pilates instructor completes a comprehensive 450-hour teacher training program, helping ensure a high standard of instruction across the growing network.

“To deliver a truly great Pilates experience, you need unparalleled expertise,” Strateman stated. “Our time-tested 450-hour curriculum gives instructors the anatomical knowledge to safely adapt the practice for any body.”

This combination of comprehensive programming, specialized equipment, expert instruction and community creates a consistent yet personalized experience that can translate across markets. It’s a model designed not only to scale locations, but the modality entirely as well. 

Expanding the Pilates Community Around the World

The next chapter of Pilates’ growth is not only geographic; it is global. Club Pilates is continuing to expand its international presence, heading into markets such as Thailand and Mexico. This growth reflects Pilates’ increasing global recognition as a versatile approach to fitness and wellness. 

Additionally, as Pilates enters new markets, it’ll introduce itself to new communities, cultures and generations of consumers. That promises to create an opportunity to redefine what the Pilates community looks like. Rather than being associated with a particular city, demographic or lifestyle, it can become a movement practice that belongs to everyone.

The Future of Pilates Is Everywhere

Pilates growth beyond traditional fitness capitals is ultimately about accessibility. As more studios open in suburban communities, emerging markets and international destinations, more people can experience Pilates close to where they live and work.

Club Pilates’ 1,500-studio milestone illustrates where the category is heading: outward, inclusive and increasingly global.

The future of Pilates is not limited to the places where the trend began. It is in neighborhoods, communities and markets that may never have been considered traditional fitness destinations. That’s precisely what makes this moment so significant.

“We aren’t changing what makes Pilates great; we are elevating it,” Strateman said. “We are ensuring our expert-led classes are accessible to every body, everywhere.”