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BAM Labs interior
member exclusive

Tech-Forward Strength Gym BAM Labs Heads to NYC, Eyes US Growth

The Mexico-based operator has already seen international success with its unique, hyper-personalized strength training format, running a studio in Madrid

Ani Freedman • Sep 24 2026
member exclusive

ATN Insights: The Churn Problem Hiding in Failed Payments

A declined credit card isn’t necessarily a collections issue, but rather a chance to save recurring revenue before that member walks away.

Lauren Parker • Sep 24 2026
a Discover Strength class
Industry News

Discover Strength Enters Boston, Eyes 250 US Studios

The strength training franchise built on 30-minute workouts is expanding into Massachusetts as founder Luke Carlson looks to build a 250-studio national footprint

ATN Staff • Sep 24 2026
Playlist
partnership

Mastering the Mundane: Prioritizing the Fitness Website

Playlist is reimagining the role of the fitness website by connecting discovery, booking and operations.

Athletech Studios • Sep 24 2026
Peloton bikes
member exclusive

Peloton Holds Talks for Potential $800M Debut Bond Deal

In recent meetings arranged by Goldman Sachs Group Inc., the fitness technology company gauged investors’ interest in a secured bond offering that would yield about 8%, according to people with knowledge of the matter

Reshmi Basu • Sep 23 2026
man on a Speediance machine
Equipment

Speediance Adds New Products Including Wearable, Unveils AI Fitness Strategy

The Chinese fit tech company is widening its ecosystem with four new products including its first wearable as it positions itself more broadly as an AI-powered fitness platform

Elizabeth Ostertag • Sep 23 2026
three women working out in a Hotworx facility
Industry News

Hotworx Hits 900 Studios, Eyes 1,000 by Spring 2027

The infrared fitness franchise has added 100 locations since hitting 800 late last year and now serves more than 400,000 members globally

ATN Staff • Sep 23 2026
Longevity

Pvolve, Jennifer Aniston Coin New Workout Category

"Movement Longevity" highlights the importance of women building strength into midlife and beyond. The launch comes alongside a report that found a serious gap between women's knowledge of strength training and how many are actually doing it

Ani Freedman • Sep 23 2026
Strong New York festival
member exclusive

NYC Could Become America’s Next Wellness Capital, Experts Say

The growth of Strong New York, the city's biggest fitness and wellness festival, reflects a broader post-pandemic transformation across the city, as gyms, studios, run clubs and races flourish — and industry leaders believe NYC is only getting started

Ani Freedman • Sep 23 2026
A woman in the background lifting weights at the gym.
member exclusive

Fitness Operators Report Revenue Growth Worldwide, Even as Costs Rise

New data paints a bullish picture for the global fitness market, with most operators reporting strong growth while eyeing new markets, partnerships and revenue streams

Ani Freedman • Sep 23 2026
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