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Reviews

Can the Viral Ninja Creami Really Make “Healthy” Ice Cream? Here’s Our Honest Review

We tested the Ninja Creami and the Ninja Creami Swirl frozen dessert makers – here's our honest review of the viral appliances

Elizabeth Ostertag • Jun 26 2026
Wellness

The ‘Karenification’ of Wellness Is Here

The over-informed wellness consumer is changing how brands need to compete, according to new NielsenIQ data.

Courtney Rehfeldt • Jun 26 2026
Fitness Business

Top Trainers Are Becoming Longevity Coaches, Not Just Workout Experts

NASM data shows personal trainers are expanding beyond exercise programming as client demand for longevity and GLP-1 guidance reshapes the profession.

Ani Freedman • Jun 26 2026
Fitness

Last Call on Prime Day: Oura, Whoop & Nike Among the Best Fitness & Wellness Deals

We've rounded up the best Prime Day deals on fitness & wellness essentials, including Oura rings, Create supplements, Peloton gear & more.

Danielle Directo-Meston • Jun 26 2026
personal trainer helps a client
member exclusive

ATN Week in Review: Are Gym Memberships Slowing Down?

Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.

Josh Liberatore • Jun 26 2026
Whoop band and Oura ring
Tech

Oura, Whoop Push Deeper Into Healthcare

Top wearable makers Oura and Whoop are increasingly integrating healthcare into their product features and marketing approaches.

Ani Freedman • Jun 26 2026
In-Shape Family Fitness phone apps
Tech

Chuze, In-Shape Family Fitness Add Rewards Programs to Apps

Chuze Fitness and In-Shape Family Fitness are innovating their in-house app offerings to include rewards, challenges and referrals.

Ani Freedman • Jun 25 2026
man uses TRX straps at a Planet Fitness
Fitness Business

Planet Fitness Signals Bigger Overseas Push With New CFO Hire

Planet Fitness has made a formidable step in its ambitions to grow its presence overseas by hiring a new CFO and president of international.

Courtney Rehfeldt • Jun 25 2026
SoToMethod studio
Industry News

NYC’s SotoMethod Begins National Expansion Push With Dallas Studio

SotoMethod, a popular on-demand workout, is steadily growing its brick-and-mortar footprint, adding a Dallas location to its two NYC studios

Ani Freedman • Jun 25 2026
Fitness

Going Local: Some Fitness Consumers Use Booking Apps to Support Independent Gyms

Mom-and-pop fitness brands may have mixed feelings about booking platforms, but a new survey suggests they can pay off.

Courtney Rehfeldt • Jun 25 2026
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Deka Manchester Draws Big Crowd as Fitness Competitions Boom in UK

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Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says

Case Studies

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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