Co-founded by WNBA player Lexie Hull, the performance beauty brand is betting on athlete credibility over paid influencers.
Protein is facing some backlash — yet it still reigns supreme as a dietary trend, especially among younger consumers.
A federal judge dismissed a lawsuit accusing Peloton Interactive of intentionally concealing quality control and safety problems with its exercise bikes.
Gym franchise Workout Anytime is revamping its growth strategy, pushing acquisitions and converting existing facilities under its brand.
Google is developing its own fitness band, aiming to compete with screenless wearable devices from upstarts like Whoop and Oura.
Protein vapes, motor oil energy drinks and mushroom toothpaste: April Fools' Day 2026 is holding up a mirror to the wellness industry.
Hapana’s new features enable operators to leverage the social aspect of fitness to drive revenue organically
Flynn Group, the company behind thousands of Taco Bell and Applebee's locations, just tripled its Planet Fitness portfolio in a single deal.
ATN caught up with Orangetheory creator and co-founder Ellen Latham, and brand president Lauren Cody, to see what's next for the boutique fitness giant.
Vasa Fitness, a low-price gym operator with boutique-style offerings, has named Michael Osanloo as its new CEO.
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