Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The prospect of it being included in the Olympics is not just wishful thinking, after World Triathlon approved the format under the name 'Hyathlon' this year
PVOLVE's Jill Brand explains why movement isn't just part of healthy aging — it's the foundation for living well throughout life.
Playlist is betting that smarter outreach, real-time booking support and personalized engagement can turn unused class inventory into incremental revenue.
As rival boutique fitness brands race to own their corner of the red-hot Pilates market, Solidcore is moving away from the term altogether
Regional density, operating efficiency and improving investor sentiment are making low-cost fitness chains increasingly attractive acquisition targets across the pond
The HVLP operator will sponsor up to 150 trainer certifications for its staffers annually as gyms look to strengthen their coaching pipelines amid growing personal training demand
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
The new "Open Studio" offering marks another step in Stride’s comeback strategy, which has seen the brand lean more into strength training and recovery. It also comes as other boutique concepts innovate beyond just offering instructor-led coaching
Anytime Fitness Asia has a network of over 600 clubs, including more than 150 company-owned locations
The strength-focused fitness franchise is revamping its executive leadership team, and adding new tech and franchisee support tools, to drive more growth
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