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Retro Fitness gym turf
Fitness Business

Retro Fitness Taps Restaurant Franchise Vet to Drive New York Expansion

Laddi Singh, who operates more than 50 Popeyes, Burger King and Arby’s restaurants, is betting on Retro Fitness, continuing a trend of restaurateurs investing in gyms

Ani Freedman • Aug 19 2026
Lauren Picasso
member exclusive

CEO Corner: Cure’s Lauren Picasso on Challenging the Status Quo in the Sports Drink Market

Picasso's Cure Hydration, which offers clean-ingredient hydration powders based on WHO standards, has seen triple-digit year-over-year growth

Josh Liberatore • Aug 19 2026
member exclusive

The Peloton-ification of Pilates Has a New Twist: The Stars Stay Backstage

Fitness instructors know how challenging it can be to sequence the perfect class and keep it fresh, especially in a highly competitive space. Your Reformer wants to take that off their plate with a roster of star instructors behind the scenes

Courtney Rehfeldt • Aug 19 2026
women shop at a Pilates pop-up
member exclusive

Inside the Pop-Up Boom Taking Over Boutique Fitness

As Pilates and yoga brands look to build long-term community and keep members engaged, many are turning to pop-up events, held inside or outside the studio

Lauren Parker • Aug 19 2026
Strong New York festival
Industry News

Strong New York 2026 to Feature NYC Debut of ATHX Games

The Adidas-backed hybrid fitness competition will make its New York debut at the Sept. 26 festival, which expects more than 5,000 attendees and 100-plus brands

ATN Staff • Aug 19 2026
Fitness franchise experience
member exclusive

How To Price Your Gym Membership

Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.

Klaudia Balogh • Aug 19 2026
Equinox sign
Industry News

Bilt Adds Equinox to Rewards Platform, Pushing Further Into Fitness

The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences

ATN Staff • Aug 19 2026
exterior of a Next Health location
member exclusive

The Fastest-Growing Fitness & Wellness Brands in America, Ranked

This year's Inc. 5000 list of the fastest-growing private companies in the U.S. featured 63 different fitness and wellness brands — fitness franchises, supplement brands and longevity-focused telehealth platforms were among the biggest winners

Ani Freedman • Aug 19 2026
people work out at Seattle Strength & Performance
Fitness

Seattle Strength & Performance Eyes 15 Locations by 2028 as Growth Accelerates

The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location

ATN Staff • Aug 19 2026
Olympic sign outside a building
Fitness Business

As Hyrox’s Popularity Soars, Fitness Racing Hybrid Chases Olympic Dream

The prospect of it being included in the Olympics is not just wishful thinking, after World Triathlon approved the format under the name 'Hyathlon' this year

Reuters • Aug 19 2026
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