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Miley Cyrus Peloton
member exclusive

ATN Week in Review: Peloton’s Running Pivot Gains Traction

Peloton CEO Peter Stern said the company is “going all-in” on the running and treadmill markets, pointing to the surging popularity of run clubs and marathons post-pandemic

Josh Liberatore • Sep 25 2026
Gary Brecka and Anthony Geisler celebrate the launch of Ultimate Longevity Center
Longevity

Ultimate Longevity Center Goes Global With 50-Location Australia Deal

The Anthony Geisler and Gary Brecka-backed longevity concept has now surpassed 300 territories globally as it prepares to open its first centers

ATN Staff • Sep 25 2026
member exclusive

Pickleball Franchise The Picklr Cuts Staff, Is ‘Evaluating a Number of Options’

As The Picklr cuts corporate staff and several clubs close, a question hanging over pickleball is getting harder to ignore: is the boom losing air?

Courtney Rehfeldt • Sep 25 2026
SHA Mexio
Industry News

Exec Moves: SHA Links With Fernando Alonso

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Sep 25 2026
Valr
Uncategorized

VALR Brand Moves Beyond Energy Drinks With Creatine+ Launch

Creatine+ combines seven ingredients in a once-daily formula designed to appeal to athletes, gym-goers and performance-minded consumers

ATN Staff • Sep 25 2026
FITRADIO powered studio
partnership

Why Your Gym’s Playlist Is Sabotaging Your Members’ Workout Experience

From workout energy to brand identity, the music playing throughout a gym can have a bigger impact on the member experience than operators realize

Athletech Studios • Sep 25 2026
Hyrox weights
Industry News

Hyrox, HFA Strike Partnership for Fitness Trade Show, Las Vegas Race

The deal effectively sees Hyrox embed itself deeper into the American fitness industry, staging a race in conjunction with the industry's biggest annual trade show

ATN Staff • Sep 24 2026
Carl Loredo
Industry News

Orangetheory Names Former Pizza Hut Exec as New Global President

Former Pizza Hut and Wendy's executive Carl Loredo succeeds Lauren Cody at OTF as gyms and fitness studios continue to recruit leaders from the restaurant business

Courtney Rehfeldt • Sep 24 2026
Neighborhood Barre
Industry News

Neighborhood Barre Accelerates Expansion Efforts With 7 New Studios

The Extraordinary Brands-owned concept is growing across several U.S. markets following a rebrand and a broader push to strengthen franchisee operations

ATN Staff • Sep 24 2026
Finance

Magic AI Raises $11M to Scale Fitness Mirror in the US

Years after Lululemon pulled the plug on Mirror, the London startup plans to win over U.S. consumers with AI form correction and a cheaper alternative to personal training

Courtney Rehfeldt • Sep 24 2026
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