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Karen Lord Pilates instructors
member exclusive

While Rivals Franchise, This LA Pilates Studio Is Scaling Instructors

The Pilates boom has created a wave of new studios and a shortage of instructors. Karen Lord Pilates Movement, a four-studio chain, is working to change that

Courtney Rehfeldt • Jul 27 2026
exterior of a Cruch Fitness Gym in Dallas
Finance

CR Fitness Nears 20 Crunch Gyms in Dallas Amid Continued US Expansion

One of the leading Crunch Fitness franchisees is on a nationwide expansion tear, backed by a recent $350 million strategic investment

ATN Staff • Jul 27 2026
robotic uses a tablet computer
member exclusive

AI Is Taking Over Fitness & Wellness Content, Sparking Misinformation Concerns

Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference

Courtney Rehfeldt • Jul 27 2026
ATN Innovation summit speakers on finance
Finance

How Fitness Brands Should Approach Securing Growth Capital in 2026

Finance executives broke down the rise of alternative financing in fitness and wellness, and what brands should consider when they're looking to raise funds

Collin Helwig • Jul 27 2026
Chuze Fitness lift lab
member exclusive

Chuze Fitness Looks to Double Footprint, With Former Aldi Exec Leading Charge

New chief development officer Jon Eckman says Chuze will initially aim to open more gyms in states where it already operates, but he's not ruling out market expansion, either

Ani Freedman • Jul 27 2026
UFC GYM community
partnership

Why UFC GYM Builds Communities Within Communities 

The fitness franchise builds brand loyalty by fostering cohorts according to member goals and preferences

Athletech Studios • Jul 27 2026
Good Soul Hunting
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When Recruitment Becomes a Reputation Risk

As automation increases and candidate frustration rises, industry leaders are discovering that recruitment practices now directly shape brand perception, leadership credibility and long-term growth.

Athletech Studios • Jul 27 2026
man running on the treadmill
member exclusive

ATN Week in Review: US Gym Traffic Is Slowing Down – Should Operators Be Worried?

New data from the Health & Fitness Association suggests that while the gym sector is still going strong, the incredible period of post-pandemic growth may be coming to an end — or at least slowing

Josh Liberatore • Jul 24 2026
Social media
member exclusive

The Creator Economy Has a New Middle Class

The rise of social media storefronts has created a new kind of white-collar exit strategy — one in which workers ditch office jobs to piece together an income online through brand deals, affiliate links and highly personal videos documenting everyday life.

Melos Ambaye • Jul 24 2026
member exclusive

Bain to Buy $1.2 Billion UK Supplements Firm Vitabiotics

Bain is buying the wider Vitabiotics Group, which includes Meyer Organics in India, and its operations in Africa, including VB Egypt, according to a statement Friday.

Ruth David and Swetha Gopinath • Jul 24 2026
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FitGrid Introduces The Talent ROI™ Initiative, A New Instructor Performance Measurement Tool

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Emerging Activewear Brands Chase Women’s Sports

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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