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The new digital platform already serves more than 100 run clubs, offering tools for organizers to manage members, organize events, work with brands and generate revenue
The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness
The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym
With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like
The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned
Gym shoppers don’t clock off when the sales team does. Operators have a growing opportunity to turn late-night searches into tours, and eventually, memberships.
Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality
The deal brings childcare compliance and management tools to Daxko as the fitness software giant continues to expand its portfolio
Wabash Iron is gearing up to open in December, keeping the stage, fog machines and a monster sound system to create "a nightclub with a gym inside it"
Some say it’s harder to get into than a Taylor Swift concert. It’s also free. Friday Stairs, a viral group workout, believes it can scale to as many as 50 cities
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