Balenciaga is taking over select Barry's studios to promote its TechWear line, the latest luxury brand racing into fitness and wellness.
Bala, the cult-favorite accessories brand is entering apparel with Bala Everyday Active, extending its design-led approach.
Club Pilates has signed a new 70-unit deal with entrepreneur and developer Saber Ammori and the newly formed Renew Fitness franchise group.
Amp, an AI-powered smart home gym maker, is bringing its tech directly to consumers, embracing in-person shopping.
As fitness-competition phenomenon Hyrox scales globally, a wave of challengers are racing to define what comes next.
Zenoti's new fitness consumer survey reveals a chasm between the engagement members expect from their gyms, and what they’re actually receiving.
Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.
Pulse Fitness has its sights set on the United States' commercial fitness equipment market.
Playlist, the parent of ClassPass and EGYM, has named Palantir CFO David Glazer to its board as the fitness and wellness tech company weighs a future IPO.
YogaSix has launched Y6 Core, a heated, Pilates-inspired class that maintains the yoga franchise's signature methodology.
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