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OPS Run app
Tech

OPS Run Launches to Power the Run Club Boom

The new digital platform already serves more than 100 run clubs, offering tools for organizers to manage members, organize events, work with brands and generate revenue

ATN Staff • Sep 18 2026
Technogym reformer
Equipment

Technogym Launches First Pilates Reformer in US

The Italian fitness equipment giant is bringing Technogym Reform stateside as it looks to capitalize on demand for Pilates and luxury at-home wellness

ATN Staff • Sep 17 2026
woman competes in a Hyrox race
Industry News

Hyrox, Orangetheory to Stage Joint Classes at Eudemonia Summit

The fitness giants are coming together to bring Hyrox classes during all four days of the South Florida wellness event in a newly constructed, 2,000 square-foot gym

Ani Freedman • Sep 17 2026
people do yoga at a beach
member exclusive

What’s Next for the $8 Trillion Longevity Movement?

With longevity projected to become an $8 trillion market by 2030, brands across fitness, healthcare, beauty and diagnostics are racing to define what the movement looks like

Courtney Rehfeldt • Sep 17 2026
Strong Pilates workout
Fitness

Strong Pilates Signs Saudi Arabia Expansion Deal, Eyes More Global Growth

The Pilates franchise is entering Saudi Arabia and tells ATN it's nearing deals in several European countries, with Abu Dhabi and New Caledonia openings also planned

ATN Staff • Sep 17 2026
member exclusive

ATN Insights: ‘Always-On’ AI Helps Gyms Capture the After-Hours Lead

Gym shoppers don’t clock off when the sales team does. Operators have a growing opportunity to turn late-night searches into tours, and eventually, memberships.

Lauren Parker • Sep 17 2026
Rendering of Chuze's new reformer Pilates concept
member exclusive

Chuze Fitness Adds Reformer Pilates Through iFIT/Freemotion

Reformer Pilates is fast becoming an HVLP gym expectation, with Chuze the latest low-price operator to add the surging fitness modality

Courtney Rehfeldt • Sep 16 2026
childcare setting
Finance

Daxko Acquires Alaris, Adding Childcare Tech to Fitness Software Offerings

The deal brings childcare compliance and management tools to Daxko as the fitness software giant continues to expand its portfolio

ATN Staff • Sep 16 2026
Rendering of the fully built out Wabash Iron
member exclusive

As Young People Drink Less, an Indianapolis Nightclub Reopens as a Gym

Wabash Iron is gearing up to open in December, keeping the stage, fog machines and a monster sound system to create "a nightclub with a gym inside it"

Courtney Rehfeldt • Sep 16 2026
Friday Stairs workout
member exclusive

Inside Friday Stairs, the Viral Anti-Run Club Toying With a Hyrox Turn

Some say it’s harder to get into than a Taylor Swift concert. It’s also free. Friday Stairs, a viral group workout, believes it can scale to as many as 50 cities

Courtney Rehfeldt • Sep 16 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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