Hear how top fitness brands grow through partnerships.
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Hyrox has become impossible to ignore. And for CrossFit and functional fitness gym owners, it raises a timely question: Should I get on board?
The family-owned New York operator is preparing to open in Port Chester, with memberships starting around $60 per month
Christian Toetzke and Moritz Fürste will also join Xenom's board of directors as part of a deal that sees Hyrox extend its influence over the booming market for competitive fitness
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
Hyperice is offering some of its best deals during fall Prime Day – here are the best discounts on massage guns, heat therapy & more.
The partnership will bring performance testing and athlete profiling into Hyrox-specific training environments, enabling more personalized programming
From intermittent fasting to cold plunges, popular longevity protocols may fail to account for women’s physiology and life stressors. Experts told ATN they're pushing for more personalized, research-backed care
The Italian fitness equipment and tech giant will open a 4,000-square-foot Coral Gables location in 2027, its third U.S. retail showroom
Altro Health’s software lets gyms, coaches and medspas sell clinician-prescribed peptides, GLP-1s and hormone therapy under their own brands
As developers rethink mixed-use real estate, fitness brands are being paired with recovery, healthy food, beauty and other concepts to create wellness destinations
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