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ATN Insights: 64% of Personal Trainers Are Using or Exploring AI 

Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.

Lauren Parker • May 28 2026
Hyrox event in Tapaei
Industry News

Hyrox Partners With World Gym, Expands Asia-Pacific Presence in Multi-Year Deal

Hyrox is coming to World Gym's 140 Taiwan clubs, exposing the global racing phenomenon to hundreds of thousands of members through Hyrox-specific workouts and mini events.

Ani Freedman • May 28 2026
Reviews

The Best Cold Plunges for Summer 2026

Cold plunging has officially gone mainstream. Whether you're a competitive athlete, a weekend warrior or a wellness enthusiast, the best cold plunge tubs can help you wake up, recover, cool down and reduce inflammation. With temperatures rising and workout intensity peaking, there's never been a better season to harness the power of cold water therapy...

Elizabeth Ostertag • May 27 2026
people speak on a wellness industry panel
Wellness

At Willpower Event, Wellness Execs Stress the Importance of Quality, Building Consumer Trust

At the Willpower Catalyst Series event in NYC, leaders from AG1, Beekman 1802 and Evolv shared their playbook for building trusted, category-defining wellness brands.

Ani Freedman • May 27 2026
Eric Kau
Wellness

CEO Corner: Climatic’s Eric Kau on Bringing Lung Health Into the Mainstream

Eric Kau, a former executive at Seed Health and Chewy, co-founded Climatic, whose inaugural product, L Max, promises to change the way we breathe.

Josh Liberatore • May 27 2026
Finance

New Aescape CEO Says Company Will Continue Under Revamped Business Model

Frank Britt says AI-powered robotic massage company Aescape has a bright future despite recently entering insolvency proceedings.

Elizabeth Ostertag • May 27 2026
Kloud popcorn
Nutrition

Khloé Kardashian’s Khloud Lands $15M in Funding for High-Protein Popcorn

The Khloe Kardashian-founded brand is looking to expand its reach across retailers, bolstered by new funding.

Ani Freedman • May 27 2026
people talk inside a World Gym
Fitness Business

The New Social Scene Swaps Bars for $300 Gym Memberships

Across the UK and US, younger consumers are redirecting their discretionary income from nightlife to fitness

Sarah Rappaport • May 27 2026
Finance

Signos Secures $20M To Scale CGM & Behavioral Coaching in the GLP-1 Era

Signos secures backing from Google Ventures, Dexcom and BCBS of Alabama to scale its CGM and AI coaching platform for weight management.

Courtney Rehfeldt • May 27 2026
DISRUPT by Athletech News
Fitness

Jake Steinfeld Headlines Premiere Edition of Disrupt by Athletech News

Jaeke Steinfeld joins the show to talk through his past, present and future as an icon of the fitness industry

Collin Helwig • May 27 2026
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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