New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma
A gym run by someone who doesn’t work out is a terrible idea, Elev8tion founder and self-proclaimed “meat head” Angel Bajana says. With nine locations and counting, he's off to a good start — and he has no plans to sell to private equity, despite persistent interest
A new survey points to a weekend-night opening for gym and studios, with fitness booking demand in prime nightlife hours more than doubling in two years
Fitness On Demand explains how creating a seamless experience delivers operational efficiencies and customer satisfaction
Gyms are evolving to keep up with climbing GLP-1 adoption, offering muscle-preservation workouts, telehealth partnerships and integrated wellness services
The "Judgement Free" gym chain built an empire on appealing to newcomers with no-frills buildouts and a relaxed atmosphere. But as competition grows, Planet Fitness has sought to market itself to more hardcore fitness junkies while also staying true to its base
NBA star Victor Wembanyama will stay on as a shareholder and strategic partner as the performance hydration brand enters its next phase of growth
The fitness technology company says the changes give members a more precise, science-backed way to track and improve their healthspan
The takeover marks a major push by P&G into the health and wellness market, aligning the consumer goods giant with a growing focus on healthier lifestyles
The deal gives AF members free access to thousands of Fitness+ workouts and meditations across 12 workout types
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