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panelists at the ATN Innovation Summit
member exclusive

Investors Tip Pilates, Low-Price Gyms for Continued Growth 

Unsurprisingly, investors remain excited about the fitness industry's two highest-growth sectors, citing rising customer demand and strong value propositions.

Josh Liberatore • Jul 09 2026
Echelon strength
partnership

Echelon Explains Why Connected Strength is the Future

Despite the strength boom currently sweeping across gyms and studios, Echelon Fitness, a leading fitness equipment supplier, says the industry needs to take a different approach when it comes to delivering what consumers and operators need from the modality.

Athletech Studios • Jul 09 2026
member exclusive

The Pilates Craze Comes for Luxury Real Estate

The new wellness buyer is a woman, and she has South Florida developers trading oversized gyms for reformer Pilates rooms and intentional movement spaces.

Courtney Rehfeldt • Jul 08 2026
Orangetheory Fitness rower
Fitness

Accountability Beats Motivation in Delivering Fitness Results, Data Shows

Data from 125,000 Orangetheory and Anytime Fitness challenge participants reveals the power of accountability, plus other surprising findings.

Courtney Rehfeldt • Jul 08 2026
NBA Summer league
Wellness

NBA Players Sign Virtual Healthcare Deal in Latest Wellness Push

The National Basketball Players Association (NBPA) has inked a deal with Teladoc Health to expand player healthcare offerings.

Collin Helwig • Jul 08 2026
Planet Fitness
Finance

Lenders to Planet Fitness Operator in Talks to Take Ownership

The American Securities-owned fitness operator and its creditors have been engaged in restructuring talks to tackle a rapid succession of debt maturities.

Reshmi Basu • Jul 08 2026
woman uses Playlist's new AI concierge
Tech

Playlist Launches ‘AI Concierge,’ Plans More Artificial Intelligence Products

Playlist's new front desk assistant automates bookings and client communications as software providers race to embed AI into gym operations.

ATN Staff • Jul 08 2026
Wellhub
partnership

How Fitness Brands like Barry’s Capitalize on Employer Wellness Investment

In the corporate wellness world, wellbeing programs have evolved from single-dimension solutions designed to check a box for employees into strategic investments tied directly to business performance. Employers are increasing spending because they see measurable returns across retention, engagement, productivity and workforce resilience.

Athletech Studios • Jul 08 2026
Peloton workout ad
Fitness

Peloton Prioritizes Low-Impact Strength Training

Peloton’s new HiLit+ program comes as the brand leans further into sustainable training and longevity-focused protocols.

Elizabeth Ostertag • Jul 07 2026
Industry News

City Fitness Heads to Hoboken in First Expansion Outside Philadelphia

City Fitness will open two Hoboken clubs this year as gyms increasingly eye New Jersey as a competitive market.

Elizabeth Ostertag • Jul 07 2026
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