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Olympic lifting platforms inside a PureGym
Fitness Business

UK Can Nearly Double Number of HVLP Gyms, PwC Says

The U.K. could support up to 850 additional high-value, low-price gyms, with Gen Z demand, flexible memberships and evolving gym models fueling the segment

ATN Staff • Aug 28 2026
man pulls a rope in a Hyrox competition
member exclusive

ATN Week in Review: This Is How Fitness Goes Mainstream

Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom

Josh Liberatore • Aug 28 2026
Wellness

GLP-1 Users Spend Nearly 4X More on Fitness, New Study Finds

New research shows GLP-1 users are shelling out roughly $449 a month on fitness amid broader lifestyle shifts, although the general consensus is conflicted on whether weight-loss drugs are a net benefit for the fitness and wellness industry

Ani Freedman • Aug 28 2026
Nike bumper plates
Equipment

Nike Makes Bigger Push to Sell Strength Training Equipment in the US

The swoosh is bringing Nike Strength equipment to Johnson Fitness & Wellness stores nationwide as it ramps up its presence in gym-based fitness

ATN Staff • Aug 28 2026
LA Fitness exterior
member exclusive

As Some LA Fitness Locations Close, Rival Gyms Scoop Up Members

LA Fitness locations are going dark across the country with little explanation, sending members scouring Reddit for answers. The situation been a boon for opportunistic small and mid-sized operators

Courtney Rehfeldt • Aug 28 2026
member exclusive

US Pilates Participation Surges to 13.8 Million, With 2 Demographics Leading

A new report shows steady growth for the booming Pilates market since 2020, with certain portions of the population accounting for a disproportionate share of participants

Ani Freedman • Aug 27 2026
woman on an Evolt 360 body scanner
member exclusive

More Research Challenges BMI, Validating the Fitness Industry’s Body Scan Push

In a new study, waist circumference proved a better predictor of mortality than BMI among older adults, supporting a broader shift in fitness from tracking scale weight to measuring fat, muscle and metabolic health

Ani Freedman • Aug 27 2026
man in a Celsius shirt
Nutrition

Fast-Growing ATHX Taps Celsius as Energy Drink Partner

The energy drink giant is expanding its fitness footprint with ATHX Games, while rival Red Bull is aligned with category leader Hyrox

ATN Staff • Aug 27 2026
woman pushes a sled in a PureGym
Finance

PureGym’s Blink Bet Is Paying Off as US Expansion Accelerates

The U.K. low-price gym giant says the former Blink Fitness gyms it acquired in New York and New Jersey are fully integrated and more profitable

ATN Staff • Aug 27 2026
member exclusive

With Competitors Circling and an IPO Ahead, Whoop Angles for a New Customer

The wearable giant that made the screenless, low-profile fitness band cool has launched a jewelry-inspired version, a bid to appeal to more women and everyday wearers

Courtney Rehfeldt • Aug 27 2026
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