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member exclusive

How To Price Your Personal Training

Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.

Klaudia Balogh • Aug 24 2026
FitGrid studio
partnership

FitGrid Introduces The Talent ROI™ Initiative, A New Instructor Performance Measurement Tool

FitGrid's latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth

Athletech Studios • Aug 24 2026
Mark Mastrov in a 24 Hour Fitness shirt
member exclusive

ATN Week in Review: Can Mark Mastrov Bring 24 Fitness Back to Its Glory Days?

A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that's much different than the one he dominated up until the mid-2000s

Josh Liberatore • Aug 21 2026
Wellness

Gen Z, Millennials Drive a Men’s Wellness Boom

The men's health and wellness market is projected to double, reaching nearly $3 trillion by 2030, according to a new report, a proactive care shift driven by younger males

Ani Freedman • Aug 21 2026
weight racks inside a Workout Anytime gym
Industry News

Exec Moves: Stipher Joins Workout Anytime

Executive moves is ATN’s weekly roundup up of the key industry personnel changes

ATN Staff • Aug 21 2026
woman pulls a sled during Hyrox
member exclusive

Hyrox Underestimated India. Now It’s Calling It a Top 3 Global Market

Hyrox’s India push could be just a preview of what’s to come, as boutique studios and international gym chains all circle a fast-growing, wildly underpenetrated market

Courtney Rehfeldt • Aug 21 2026
member exclusive

HFA Pushes Back on Mamdani’s ‘Junk Fees’ Rule Targeting NYC Gyms

The fitness trade group supports price transparency but says the city's proposed rule could create regulatory confusion and costly compliance challenges for gym operators

Ani Freedman • Aug 21 2026
Fitness

These Are the Most Pilates-Obsessed Cities in the US

A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low

Elizabeth Ostertag • Aug 20 2026
Mark Mastrov in a 24 Hour Fitness shirt
Industry News

24 Hour Fitness Makes Mark Mastrov Interim CEO as Karl Sanft Departs

The change comes less than a year after Mastrov reacquired the gym chain he founded and scaled into one of the world's biggest

Courtney Rehfeldt • Aug 20 2026
A new Crunch Select gym
Fitness

Crunch Unveils Upscale Gym Concept, Eyes Expansion

With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market

Courtney Rehfeldt • Aug 20 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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