Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The Middle East fitness giant is removing mirrors, screens and phones from its latest group fitness concept in a move to take judgment out of the gym experience
Artificial intelligence is changing the trainer-client relationship, the business model and the price tag. Here’s what those on the front lines say
The Australian functional fitness brand is testing a more intimate, culture-driven take on fitness racing as it builds competition deeper into its member experience
Founders think in monthly revenue. Diligence teams, lenders, and the CFO in your corner think in unit economics
Shoot360, a gamified basketball franchise, is placing its machine-vision courts inside City Sports Club and LA Fitness locations, part of a bid to scale and give mid-market operators a way to stand out
We've rounded up the best U.S. hotels and resorts offering top-notch fitness, health and wellness itineraries for every type of traveler.
As lead-to-first-visit conversion softens, retention data suggests the bigger opportunity for Pilates studios may be what happens after the client walks through the door.
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Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table.
Leaders from Ultimate Longevity Center, together with Lifeforce and Ultimate Human, explain how data, diagnostics and integrated care are reshaping the future of longevity.
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