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The Event Fitness & Wellness Owners and Operators Can't Miss.
Think Hyrox, but for healthspan. The longevity-focused Super Age Games debuts this fall with Whoop and NeuroTracker as founding sponsors.
A deal between Anytime Fitness and Your Personal Trainer adds personal training minus payroll at six London clubs.
We tried AlterMe's DNA test and smart ring to see how it compared to the Oura ring and other biomarker tests – here's our honest review.
For the 130th Boston Marathon, dozens of brands flocked to capture the attention of thousands of runners, their loved ones and race spectators with pop-ups,…
It’s a busy 2026 for Vision Fitness, as the equipment brand announced a significant expansion of its commercial portfolio — with more than 60 product launches planned for this year.
Heidi O'Neill will join in September and will be tasked with stalling Lululemon's market share losses and refreshing its image.
A new survey shows wellness has become the one line item many American consumers refuse to cut, even as they take on debt to maintain it.
Olly is moving deeper into the microbiome with the launch of Precise Probiotics, a new capsule-based platform designed to push probiotics beyond general digestive health and into more targeted, functional use cases.
The two brands bring one of Olipop’s most recognizable flavors into a functional gummy, marking Gruns’ first CPG collaboration Gruns is partnering with Olipop on…
Curious about what CO2 laser treatments do for the skin? Here's our review of the experience at Dr. Robert Dorfman's NYC clinic.
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