Athletech News
  • NEWS
    • FITNESS
      • Equipment
      • Gyms
    • WELLNESS
      • Longevity
      • Nutrition
    • TECH
      • Wearables
      • Artificial Intelligence
    • BUSINESS
      • Finance
      • Fashion
    • LIFESTYLE
      • Reviews
      • Shopping
  • Multimedia
    • The Lens: Sequel Brands
    • The Lens: Technology
    • Videos & Podcasts
    • Disrupt 2025
  • REPORTS
    • 2026 State of the Industry Report: Trends Shaping the Future of Fitness & Wellness
    • Health Tech Revolution Report 2025: Inside the Future of Personalized Fitness & Wellness
    • Franchise Landscape 2025: Insights Into Fitness & Wellness Growth
  • ATN LISTS
    • Most Innovative '26
    • Startups To Watch ’25
    • The Most Innovative '25
    • Power Players '25
  • INNO SUMMIT
  • FRANCHISE CORNER
  • Subscribe
  • Login
Press esc to close

McFit gym with new colors
Fitness

European Fitness Market: More Members, More Revenue & Room to Grow, Report Finds

The European fitness market grew to 75.5 million members and €39.1 billion in revenue in 2025, per a new Deloitte and EuropeActive report.

Courtney Rehfeldt • Apr 15 2026
Fitness

The Wellness Essentials Powering Celebrity Trainer Lindsay Arnold’s Routine Right Now

The "Dancing with the Stars" alum shares her fitness & wellness go-tos, from her brand The Movement Club's latest launch to foolproof protein mixes.

Elizabeth Ostertag • Apr 14 2026
Finance

Peptide Platform Protocole Emerges From Stealth With $6M in Tow

Peptide platform Protocole has raised $6 million in seed funding for its referral-only membership model with physician oversight.

Courtney Rehfeldt • Apr 14 2026
Your Reformer
Fitness

With Big Box Gyms Circling Pilates, Your Reformer Makes Its Move

Your Reformer has launched InstructorPro and an education suite as HVLP and big box gym operators map out their reformer Pilates strategies.

Courtney Rehfeldt • Apr 14 2026
Industry News

Rogue Invitational Taps R.A.D. as Official Footwear Partner

The Rogue Invitational’s 2026 and 2027 competitions — its 8th and 9th annual events — will both feature a strong presence from R.A.D.

Ani Freedman • Apr 14 2026
Technogym
Fitness

Technogym, Google Cloud Team to Supercharge AI-Powered Training

Techogym has announced a multi-year Google Cloud partnership to power its AI Ecosystem with the latest generative AI technologies.

Courtney Rehfeldt • Apr 14 2026
Fitness

Peloton Taps Hudson Williams for New Ad Campaign, Doubling Down on Cultural Relevance

Peloton's latest “Let Yourself Go” campaign pairs cultural relevance with a broader content strategy under new leadership

Elizabeth Ostertag • Apr 14 2026
Fitness

Yoga Joint Raises $5.5M to Expand Infrared Fitness Franchise Across Northeast

Yoga Joint has raised $5.5 million as it prepares to debut in New York City this fall and scale beyond the Northeast.

Courtney Rehfeldt • Apr 14 2026
Rory Mcilroy, Whoop
Fitness

How Whoop Helped Power Rory McIlroy to Second Straight Masters Victory

Rory McIlroy and Whoop give viewers a look at his other scores during his winning performance at The Masters.

Collin Helwig • Apr 13 2026
Gymshark-Bond-Street-New-York
Industry News

Gymshark Is Making the Jump From Retail to In-Person Fitness

Gymshark, one of the most recognizable performance apparel brands, is making the leap from retail to in-person fitness with the opening of its first gym.

Ani Freedman • Apr 13 2026
  • 1
  • …
  • 10
  • 11
  • 12
  • 13
  • 14
  • …
  • 687

From Our Partners


Your Reformer
Equipment

Reformer Pilates Moves to the Center of Performance Training

Daily Newsletter

Stay Competitive, Stay Informed. Your Daily Edge in Just 5 Minutes!

Get the Daily Email Trusted by 100k+ Fitness, Wellness & Health Executives.

atn newsletter signup
Loading

Most Popular


Finance

Pickleball Inc. Gets $225M To Expand Pro Leagues, Indoor Courts

Wellness

Gatorade Makes Major Investment in Women’s Health

Wellness

Perspire Sauna Studio Opens 100th Location in Continued Franchise Expansion 

Videos


The Lens: Technology Will Define the Next Era of Fitness

The Future Movement of Fitness

The Lens: The Future Movement of Fitness with Sequel Brands

Steve Padis
Fitness Business

Unscripted: Barry’s Steve Padis on the State of Boutique Fitness

Sebastien Lagree
Fitness Business

Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building

Sam Bernstein, Chelsea Piers Fitness
Fitness

Unscripted: Chelsea Piers’ Sam Bernstein on Knowing Your Market

Pete Moore for Integrity Square
Industry News

Unscripted: Integrity Square’s Pete Moore Renames the Fitness & Wellness Industry

Keep Pulse on the Latest in Wellness & Fitness News.

Sign Up to Our Newsletter

Loading
Newsletter Preview
Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

  • News
    • Fitness
    • Wellness
    • Tech
    • Fitness Business
    • Reviews
  • Quick Links
    • Videos
    • Reports
    • Disrupt 2025
    • ATN Lists
    • Inno Summit
    • About Us
    • Contact Us
    • Subscribe
    • Privacy Policy
  • Get in Touch
Copyright © 2026 Athletech News