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New Report: The Business of Wellness, Recovery & Longevity

Explore the trends shaping the future of wellness.

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member exclusive

Garmin Sees Fitness Revenue Surge, With a ‘Very Rich’ Product Roadmap Ahead, CEO Says

A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer

Courtney Rehfeldt • Jul 30 2026
Lauren Montz and Pure Barre
Case Studies

Franchisee Spotlight: Pure Barre in Las Vegas

Lauren Montz's journey through past and present challenges reveals the blueprint for running a top-performing Pure Barre studio

Collin Helwig • Jul 30 2026
member exclusive

Amid a Dip in New Joins, Gyms Face 2 Wellness Trends They Can’t Out-Amenity

Though neither necessarily intends to, two wellness trends identified by VML Intelligence threaten to make the gym optional, just as new joins slow

Courtney Rehfeldt • Jul 30 2026
panelists at the ATN Innovation Summit
Longevity

Longevity Startups Employ Cutting-Edge Science in a Bid to Redefine Wellness

Brands like Acorn Biolabs, StemRegen and One Hype Wellness are translating scientific breakthroughs into consumer products, betting that credibility and clinical validation will define wellness's next chapter

Ani Freedman • Jul 30 2026
member exclusive

ATN Insights: How AI Is Changing the FitTech Debate

AI-assisted custom software development helps operators increase personalization and iterate faster.

Lauren Parker • Jul 30 2026
Club4 Fitness floor
partnership

How Keepme Helped Club4 Increase Sales Without Expanding its Team

After leveraging the Nova sales agent on Keepme's Antares platform, Club4 Fitness transformed overnight inquiries into booked tours, stronger conversion rates and fuel for growth

Athletech Studios • Jul 30 2026
AI-generated Asian women in an Equinox ad
Fitness

Equinox Apologizes for AI Campaign Image, but Not Before Fighting Back

As is often the case, Equinox gets people talking. Its AI-focused ad campaign — launched in January — is still doing so months later, this time over a pulled image that critics said depicted stereotypes about Asian women

Courtney Rehfeldt • Jul 29 2026
Nike bumper plates
Finance

Integrity Square Launches Public-Markets Tracker for ‘HALO’ Sector Companies

The HALO 52 follows 52 publicly traded companies across fitness, wearables, nutrition, recovery, outdoor recreation and related categories

ATN Staff • Jul 29 2026
Longevity

Pharrell’s Skincare Brand Humanrace Leans Into Recovery, Longevity

The music industry icon has been passionate about skincare for decades, his dermatologist tells ATN, as Humanrace aligns with the growing influence of longevity and wellness culture across the beauty industry

Ani Freedman • Jul 29 2026
Fitness

A ’90s Cardio Kickboxing Trend Makes a Big Comeback

Billy Blanks' Tae Bo — a workout blending martial arts and dance — is gaining traction among fitness enthusiasts young and old

Ani Freedman • Jul 29 2026
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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