Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
As wellness treatments move into the home, Kohler offers saunas that deliver performance, style and durability
Left On Friday, a swimwear maker founded by former Lululemon executives, is the latest brand looking to gain ground in the booming women’s sports market
Oura, which has its main offices in San Francisco and Finland, was founded in 2013. It reached an $11 billion valuation last September
Artificial intelligence is moving fast, but it's moving fastest in the places gym members don't see — for now
Flock Run will combine group runs, recovery experiences and live performances as celebrities increasingly tap into the social fitness boom
The energy drink giant continues to push deeper into fitness and wellness, inking a deal to be sold across SoulCycle studios nationwide
A year after launch, Gabby George's self-funded app counts 26,000 members across 91 countries, with plans for more
James Barnett is bringing his decade of coaching experience to TerraCut Studio, a new concept blending Pilates-inspired sculpting and high-intensity reformer workouts
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
FitGrid's latest intelligence layer enables gyms or fitness studios to evaluate how well trainers and instructors are supporting the business metrics that drive brand growth
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