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Exterior rendering of new Life Time athletic country club in Boise, Idaho.
Fitness

Life Time Opens First Club in Idaho, More Planned

Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.

Courtney Rehfeldt • Apr 08 2026
Bevel's CEO
Tech

Does Whoop’s Lawsuit Against Bevel Hint at IPO Plans?

The suit hinges on whether similarities in how apps display recovery, strain and sleep data reflect infringement or industry-wide convergence. For Whoop, reinforcing the distinctiveness of its platform could be a key strategic move before going public.

Elizabeth Ostertag • Apr 08 2026
collage of fitness amenities inside different apartment buildings
member exclusive

Luxury High-Rises Level Up Their Fitness Amenities

New York's luxury residential developers are building fitness centers that rival top private clubs and boutique studios.

Courtney Rehfeldt • Apr 08 2026
women do yoga in a Les Mills class
Tech

Les Mills, Ultrahuman Partner on Personalized Workouts

Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.

Ani Freedman • Apr 08 2026
Ecore
partnership

The Critical Technology That’s Right Underfoot

The most often overlooked piece of equipment in boutique fitness? The floor. Here’s why it shouldn’t be.  It’s been well established that boutique fitness studios…

Athletech Studios • Apr 08 2026
Reviews

How HigherDose’s Red Light Showerhead Filter Turns Your Daily Rinse Into a Recovery Ritual

We tried HigherDose's $599 showerhead with water filtration & red light therapy to see if it made a difference on our hair & scalp – read our honest review.

Elizabeth Ostertag • Apr 08 2026
Marc Washington
Fitness

iFIT Names Wellness Founder as President & CFO

Connected fitness brand iFIT has hired Marc Washington, the founder and former CEO of gut and metabolic health company Supergut.

Ani Freedman • Apr 07 2026
Flora Fertility co-founders Christy Lane and Laura McDonald
Finance

Flora Fertility Raises $5M for Customer-Owned Reproductive Insurance

The Canadian startup is tackling one of healthcare’s biggest financial gaps with portable, subscription-based fertility coverage spanning diagnostics to IVF and IUI Flora Fertility has…

Ani Freedman • Apr 07 2026
Robin Arzon dancing at a Peloton event
Fitness Business

Peloton Doubles Down on Puerto Rico, In-Person Events

Peloton is returning to Puerto Rico’s Me, Myself & I Festival, with Robin Arzón leading in-person workout classes.

Elizabeth Ostertag • Apr 07 2026
phone shows an Xponential Fitness logo
Finance

Xponential Fitness Exploring Sale After Investor Pressure Mounts

Xponential Fitness' board has initiated a review of strategic alternatives, including a potential sale or merger.

Courtney Rehfeldt • Apr 07 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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