Hear how top fitness brands grow through partnerships.
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As part of a new partnership, NASM will become the official personal training certification across Gold’s Gym's company-owned locations
The Middle East gym giant will open a Bangkok flagship in early 2027, making good on plans to expand into Asia following a $100 million funding deal
Hyrox Training+ will bring official programming into gym operators’ existing apps, with ABC Fitness and EGYM serving as initial technology partners
The new platform helps runners find participating facilities and join the first World Treadmill Running Championship.
From Yuma, Arizona to Ocala, Florida, a new generation of growth markets is emerging as population shifts, consumer behavior and fitness saturation reshape the U.S. expansion map.
The pros, cons and pitfalls of playing in the GLP-1 arena.
Wearables like Garmin give women unprecedented access to personal health data, allowing fitness and wellness providers to tailor experiences to their needs during pregnancy, perimenopause and menopause
While rival low and mid-priced gyms begin to offer reformer Pilates concepts, LA Fitness has already opened 200 dedicated studios across the U.S. and Canada
To stand out in a crowded Pilates market, Tremble aims to attract a more sophisticated class of consumers. It's opening a studio in Madrid, with further expansion planned across the U.S., Europe and North Africa
A patent filing describes a wearable device that could use AI to analyze a user’s movement and automatically adjust physical assistance or resistance during a workout
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