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woman with a supplement strip on her toungue
Nutrition

Are Supplement Strips the New Gummies?

Oral dissolving strips may offer better absorption and higher consistency than traditional supplement forms like capsules, powders or gummies.

Klaudia Balogh • Jul 06 2026
woman works out on a strength training machine
member exclusive

How to Fix Personal Training in Big Box Gyms

Trainers who take jobs at big box gyms do so because they lack the confidence or skills to build a business on their own.

Dr. Sean Pastuch • Jul 06 2026
DISRUPT by Athletech News
Fitness

Mark Mastrov of 24 Hour Fitness Joins the Disrupt by Athletech News Podcast

Mark Mastrov joins the show to discuss his return and outlook on the fitness industry as a consumer and major stakeholder

Collin Helwig • Jul 06 2026
HFA members at the ATN Innovation Summit
Fitness Business

The Fitness Industry Has Won Washington, DC’s Respect. Trust? Not Quite Yet

Making it easier to cancel gym memberships could be the first of many bridges to advancing the fitness industry in D.C., per the Health & Fitness Association.

Courtney Rehfeldt • Jul 06 2026
youth fitness panelists at the ATN Innovation Summit
member exclusive

Experts Say Youth Fitness Is on the Rise, Despite Some Challenges

While youth sports have been around forever, they're starting to converge with fitness in interesting ways, leading to more business opportunities.

Collin Helwig • Jul 03 2026
Research

Gym Members Are Prioritizing More Sustainable Workouts, Report Finds

A new Myzone report shows that gym members across age groups are spending more time working out in lower-to-moderate intensity zones, which it calls "habit and longevity" training.

Elizabeth Ostertag • Jul 03 2026
Best Lululemon We Made Too Much Sale Deals
Fashion

Lululemon’s Summer Sale Is Filled with Leggings, Tees & More Under $50

Lululemon rarely hosts sales – we've rounded up the best women's and men's activewear and accessories from the brand's Summer Sale starting at $14.

Danielle Directo-Meston • Jul 03 2026
On RUnning
Fitness

The Best Fitness & Wellness Deals for July 4th: Lululemon, On Running, Bon Charge & More

Some of the best sales to rival Prime Day & Black Friday are happening for July 4 – these are the top fitness, health & wellness deals to shop.

Danielle Directo-Meston • Jul 03 2026
Kineon Move Plus LED and Laser
Reviews

Kineon’s Move+ Stands Out For Its Laser & Red Light Combo for Pain Relief – Is It Worth Buying On Sale?

We reviewed Kineon's Move+ LED & laser therapy device, which promises to relieve joint pain, reduce inflammation & stimulate healing.

Elizabeth Ostertag • Jul 02 2026
zygo z2 waterproof bone conduction headphones
Reviews

Zygo’s Underwater Headphones Are a Game-Changer for Swimmers – And They’re On Sale for July 4th

Zygo claims to solve one of swimming’s biggest limitations: listening to audio underwater. Here's our honest review of the waterproof Bluetooth earbuds.

Elizabeth Ostertag • Jul 02 2026
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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