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power racks and bumper plates at an EoS Fitness gym
Fitness

EoS Fitness Makes More Acquisitions, Reaffirms Lofty Growth Goals

EoS Fitness made 14 acquisitions, signed 11 new leases and opened three new clubs in Q1 of 2026 as it eyes 250 locations by 2030.

Ani Freedman • Apr 09 2026
Best Supplements for Strength Training
Reviews

The Best Supplements for Strength Training

Whether you're building muscle for overall strength or on a GLP-1, we've rounded up the best supplements for strength training.

Elizabeth Ostertag • Apr 09 2026
weightlifting platforms inside a Workout Anytime gym
Case Studies

Franchisee Spotlight: Workout Anytime in Knoxville, Tennessee

Franchise owner John Heifner has a long-standing relationship with Workout Anytime that's grown more productive as the business has evolved.

Collin Helwig • Apr 09 2026
Finance

Unilever To Buy Supplements Brand Grüns, Boosting Wellbeing Focus Post Food Spin-off

Unilever said on Thursday it will buy U.S.-based nutritional supplements brand Grüns for an undisclosed amount, as the British consumer goods giant increases its focus on wellbeing and beauty products.

Prerna Bedi and Abigail Summerville • Apr 09 2026
car in london with a JetSet Pilates advertisement
Fitness

JetSet Pilates To Enter UK, Teasing London Studios

The Miami-based JetSet Pilates is bringing its reformer workouts to London, with its flagship Shoreditch studio set to open this summer

Ani Freedman • Apr 09 2026
man uses a Peloton inside a Hyatt hotel room
Wellness

Hotels Evolve Priorities & Partnerships as Hospitality Demands Rise

Today’s traveler is looking for getaways that keep them connected to their fitness and wellness goals and the hospitality industry is investing in practical solutions…

Collin Helwig • Apr 09 2026
Watson Gym Equipment building
partnership

Why Gyms With Custom Strength Equipment Are a Class Above

Watson Gym Equipment explains why unique machinery and equipment will be critical to success amid the strength boom

Athletech Studios • Apr 09 2026
woman and man on plate-loaded exercise machines
Fitness

US Gym Memberships, Visits Hit All-Time Highs

The HFA's new U.S. Health & Fitness Consumer Report found that 81 million Americans belong to a gym, studio or other fitness facility, good for 26.1% of the population.

Ani Freedman • Apr 09 2026
Wellness

Strava Gets In on the Pet Wellness Boom

Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.

Ani Freedman • Apr 08 2026
Exterior rendering of new Life Time athletic country club in Boise, Idaho.
Fitness

Life Time Opens First Club in Idaho, More Planned

Life Time sees potential in Idaho as it officially opens its new Treasure Valley location, the first of its kind in the state.

Courtney Rehfeldt • Apr 08 2026
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Finance

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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