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Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
With adaptable workouts and new class formats on the way, JETSET Pilates is leveraging longevity to forge loyalty
Growing appetite for protein is providing a major boost to sports nutrition firms as both GLP-1 users and health-conscious consumers increasingly opt for protein-rich products
The tech and retail giant is launching Hyrox storefronts, race-day activations and training playlists across Europe, with expansion to markets including the U.S. on the table. The deal marks the biggest validation yet of the fitness-racing boom
The special needs-focused gym brand Daniel Stein started in 2016 — after his mentor had a vision from God — has grown to more than 75 awarded territories
As people increasingly look to build community through running, some race organizers are framing relays as unique team-building events
The fitness racing giant has tapped FitRadio as its first digital training music partner as it projects 2 million competitors next season
Pickleball got Americans hooked on racket sports. Now, as padel courts attract those willing to pay up for a more sophisticated experience, some brands are pivoting from pickleball-centric offerings to a broader “court culture”
At a recent Willpower panel, leaders from top brands revealed their best strategies for organic marketing, building brand loyalty and leveraging strategic partnerships
The residents-only club will bring tennis, padel and pickleball programming to the luxury West Palm Beach development
Drawing on more than 20 years marketing experience, Lower Cross founder Jonathan Geller explains how operators can improve attribution, capture local demand and stop overreacting to short-term performance.
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