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Wellness

Alo Pushes Deeper Into Women’s Wellness Content

Alo's new Balanced series, part of its Alo Wellness Club digital offering, focuses on women's health across all ages and stages of life.

Ani Freedman • May 26 2026
new Pilates reformer room at Vasa Fitness
Industry News

Vasa Fitness Adds Reformer Pilates, Ramping Up Boutique Offerings

Vasa Fitness' new Studio Pilates class features 45-minute sessions on NordicTrack Ultra 1 Reform RX reformers.

Ani Freedman • May 26 2026
Google FitBit
Tech

Google’s Fitbit Air Gives Whoop Some Serious Competition

The Fitbit Air, a new $100 screenless wearable from Alphabet Inc.’s Google, represents a major evolution in what consumers can expect from fitness trackers.

Chris Welch and Dana Wollman • May 26 2026
member exclusive

Music Licensing Enforcement Tightens as ‘Spotify & Hope’ Gets Riskier for Gyms

Rising licensing costs and tightening enforcement actions are changing how U.S. fitness operators play the music their classes depend on.

Courtney Rehfeldt • May 26 2026
Fitness Business

Solidcore Unveils New ‘Stronger For It’ Brand Platform

As Solidcore tracks toward opening 35 new studios this year, the Pilates-inspired boutique fitness brand is launching a new campaign.

Courtney Rehfeldt • May 26 2026
SafeSplash instruction
partnership

The Business Case for Swim Programs in Fitness & Wellness Facilities

SafeSplash explains its highly lucrative, pluggable program that sets partners up for sustainable success in an exciting sector

Athletech Studios • May 26 2026
Fitness

Runningman 2026 Returns as Social Wellness Booms

Runningman heads back to Kingston Downs September 18-20 with expanded capacity and its signature one-mile loop .

Courtney Rehfeldt • May 26 2026
Equinox
Industry News

Exec Moves: Equinox Sets Women’s Health Advisory Board

Executive moves is ATN’s weekly roundup up of the key industry personnel changes.

ATN Staff • May 22 2026
Fitness

New York Pilates Opens Sag Harbor Studio Ahead of Memorial Day Weekend

New York Pilates brings its Abs Arms Ass classes to Sag Harbor, opening a new Hamptons studio for Memorial Day Weekend.

Courtney Rehfeldt • May 22 2026
Crunch Fitness gym in Portland, Oregon
member exclusive

ATN Week in Review: Fitness Franchisees Are Becoming Big Businesses

As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.

Josh Liberatore • May 22 2026
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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