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people work out inside a Strong Pilates
Industry News

Strong Pilates Strikes Franchise Deal to Expand in Central, Eastern Europe

The Australia-founded Pilates franchise has big plans to scale in the U.S., but it's also pursuing European growth, teaming up with Poland's largest wellness franchise operator

ATN Staff • Aug 03 2026
Industry News

Bodyrok Hits 100 Studios, Looks to Become ‘Global Category Leader’

Co-founder Jake Irion spoke to ATN about what sets the Pilates franchise apart in a saturated market, as the brand targets even more growth in the years ahead

Ani Freedman • Jul 31 2026
Industry News

As Run Clubs Flourish, These Shoe Brands Are Capitalizing

Survey data from Zappos reveals the brands dominating runners' attention, how run clubs are influencing purchasing decisions and the footwear trends defining the category's future

Ani Freedman • Jul 31 2026
Tonal user, connected fitness
member exclusive

ATN Week in Review: Is a Rental Model the Future of At-Home Fitness?

Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape

Josh Liberatore • Jul 31 2026
UFC GYM jiu jitsu
Fitness

UFC Gym’s First Jiu-Jitsu Studio to Open in Manhattan

The combat fitness franchise is bringing its new stand-alone Brazilian Jiu-Jitsu concept to New York City through a partnership with Jiu Livre

ATN Staff • Jul 31 2026
Finance

Function Lands Another $450M, CEO Says More Acquisitions Are Possible

The Austin, Texas-based Function, valued at $2.5 billion last fall, has emerged as the leader in the crowded direct-to-consumer health testing vertical

Courtney Rehfeldt • Jul 31 2026
Fitness Business

Ex-Finance Bro Builds ‘Zillow for Gyms’ to Bring Pricing Transparency to NYC’s Fitness Scene

As click-to-cancel laws come for fitness, an anonymous founder has built a free site that lays out New York City's gym prices and hidden fees up front, sparing prospective members phone calls and the hard-sell tour. Here's what we learned

Courtney Rehfeldt • Jul 31 2026
FitGrid customers
partnership

How FitGrid Helps Gyms Halt Churn and Benchmark Performance

With standardized benchmarks and market-wide intelligence, FitGrid helps operators understand where they stand and what to do before members disappear

Athletech Studios • Jul 31 2026
woman uses a Tonal machine
Industry News

Tonal Launches Rental Program in First Major Move Under New CEO

Tonal is offering its smart strength machines for a monthly fee instead of an upfront purchase, a pivot toward affordability under Todd Bartee, a former private equity partner

ATN Staff • Jul 30 2026
people at the Deka Manchester event
Industry News

Deka Manchester Draws Big Crowd as Fitness Competitions Boom in UK

Almost 3,000 racers from 752 gyms and 23 countries competed at Deka Manchester, the latest sign that the Hyrox-driven rise of fitness racing is a worldwide phenomenon

ATN Staff • Jul 30 2026
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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