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Kourtney Kardashian’s supplement brand Lemme has partnered with fitness chain Solidcore for the launch of new creatine gummy flavors.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
Planet Fitness is partnering with Gymshark to drive sign-ups to its annual High School Summer Pass program, which offers free gym access to teens.
North America-based AltaDX Group and EMEA-focused LeisureLabs have announced a strategic alliance aimed at sharing fitness and wellness technology consulting services.
As Xenom gears up for its “decathlon of fitness” competition debut this June, the brand has named stretching app pliability as its official mobility partner.
Fitness brand Pvolve's collab with "The Skinny Confidential" founder Lauryn Bosstick targets Millennials with dumbbell-focused workouts.
Tonal competitor Speediance is offering hands-on demonstrations of its new at-home strength machine, signaling a bigger push into the Western market.
The deal makes more than 1,400 Peloton classes available on Spotify across fitness modalities including strength, Pilates and yoga.
The new rollout will see HigherDose near-infrared and red-light panels installed inside select CorePower Yoga classes.
Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.
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