Hyrox Competitor ATHX Games Signs Speediance as Strength Partner 

Speediance’s smart digital strength training machines will have a presence at ATHX Games events as part of the deal

Ahead of its Glasgow event from June 20-21, hybrid fitness competition ATHX Games has landed Speediance as its official smart fitness equipment partner through December 2027.

The partnership provides key visibility for Speediance across 57 international events throughout Europe, North America and Asia-Pacific.

The equipment brand’s latest innovation, the Gym Nano, a portable digital resistance engine, will be at the center of the ATHX’s 2.5-hour continuous fitness competition.

ATHX Games, a fast-growing Hyrox competitor, is known for its time-based races that push people’s strength, endurance and conditioning across a variety of movements. Gym Nano fits into the framework by supporting ATHX warm-up and recovery zones throughout the partnership, offering precise resistance that accommodates the needs of hybrid competition while providing real-time feedback.

“ATHX provides the ideal environment to demonstrate how Gym Nano supports high-performance training,” said Speediance founder and CEO Tao Liu. “This partnership allows us to showcase our technology in demanding performance environments while connecting directly with athletes who continually push the boundaries of what is possible.”

The brand will make its debut with a booth at ATHX Glasgow, where Gym Nano will be available for athlete use in the official warm-up zone, with six Gym Nano units available on-site (three in the athlete warm-up zone and three at the Speediance booth, alongside its flagship product Gym Monster 2s).

ATHX is not only rapidly growing its brand affiliates, which include Adidas as its title sponsor, t’s also steadily building out its network of events, this spring adding Miami to its roster with the ATHX Invitational in the debut of its elite format.