Speediance Makes Major Retail Push in US, Europe

The China-based at-home home fitness equipment maker, whose Gym Monster 2s competes with Tonal, is offering hands-on demonstrations of its AI-powered tech, signaling a bigger push into the Western market

Speediance is allowing consumers to see its at-home fitness equipment in action before buying, thanks to a new retail partnership with Smartech in key markets in the United States and Europe.

The deal expands Speediance’s reach into in-person shopping settings, exposing consumers across key international markets to the brand. Its products will be showcased front and center in installations across major retailers in four cities: New York’s tm:rw in Times Square and Smartech stores in London (Selfridges), Berlin (KaDeWe) and Rome (Rinascente).

Those stores will allow customers to witness guided, hands-on demonstrations of Speediance’s AI-powered Gym Monster 2s, as well as firsthand opportunities to test product features and training capabilities in-store, and reserve the products right there.

The Gym Monster 2s, which retails for $4,599 for a base model, is an at-home strength training system that offers digital weight resistance, smart coaching and connected fitness content.

“Smartech has created a retail environment where technology is meant to be experienced, not just displayed,” said Speediance founder and CEO Tao Liu. “Bringing Gym Monster 2s into this context allows us to connect with users who value innovation, while strengthening how we integrate offline experience into our global retail strategy.”

Not too long ago, Speediance was at the center of controversy after U.S.-based smart home gym rival Tonal sued the company.

The 2023 complaint alleged that Speediance infringed on Tonal’s patents and was engaging in false and misleading advertising, but the case was dismissed in 2024 in a Texas federal court.