Solidcore Embraces Creatine, Partnering With Kourtney Kardashian’s Lemme

The partnership unites two of the biggest trends in fitness and wellness right now: creatine and strength-based, Pilates-style workouts

Kourtney Kardashian’s supplement brand Lemme is doubling down on its involvement with fitness, partnering with Solidcore for the launch of new flavors for its muscle-building creatine gummies.

The brand will take over Solidcore studios nationwide to promote the new blue raspberry gummies, which contain 5 grams of creatine per serving. The collab highlights the boutique fitness studio’s trademark intense strengthening and toning classes, while underscoring creatine’s role in boosting gains and promoting lean muscle growth in the process.

Kardashian will play a role in the campaign, which runs from June 25-27, kicking it off with an exclusive family and friends class, while participating studios will offer the public limited-time classes where attendees can sample Lemme Creatine.

“I love seeing strength become a bigger part of the wellness conversation for women,” said Kardashian, who is the co-founder of Lemme. “Creatine has been a staple in my routine for years, and partnering with Solidcore felt like the perfect way to celebrate the launch of our two new flavors while bringing together two communities that are passionate about feeling their strongest.”

The supplement brand has rode the creatine wave, as evidence mounts behind the substance’s ability to support lean muscle tone, strength, recovery and cognitive health. At the same time, Lemme’s marketing is also leveraging growing interest in low-impact toning and strength-focused boutique classes like Solidcore.

Lemme boasts an NSF Certified for Sport formula, without artificial sweeteners, synthetic colors, or high fructose corn syrup and clinically backed AstraGin Ginseng Complex to support nutrient absorption.

Starting June 24, Lemme Blue Raspberry Creatine subscribers will also receive free limited-edition Lemme x Solidcore Grippy Socks.

“At Solidcore, we’re always looking for ways to support our community beyond the studio, and Lemme Creatine felt like a natural partner because we share a belief that strength and recovery should feel empowering, accessible, and part of everyday wellness,” said Solidcore senior vice president of brand Jamey Sunshine. “We’re excited to bring this collaboration to our clients and celebrate a product that supports women in feeling strong, confident, and energized both inside and outside of class.”

Other top supplement brands are getting in on creatine’s growing popularity — likely bolstered by the strength training boom — including one of the industry’s biggest: AG1. 

The brand recently launched AG1 Pro, a new product that combines AG1’s signature all-in-one greens powder with additional ingredients including 5 grams of creatine monohydrate.