Pvolve Taps Lauryn Bosstick for New Weight-Training Series, Eyeing Millennial Consumers

Bosstick, founder of The Skinny Confidential and a popular wellness influencer, fronts Pvolve’s new workout series featuring a strong emphasis on free weights

Lauryn Bosstick has a new title on her resume: chief strength officer (sort of). Her first order of business? Guiding women through a breakup with their toxic, no-pain-no-gain situationship with fitness. 

It comes via a new collaboration with boutique fitness brand Pvolve, where “The Skinny Confidential” founder and host of “The Bossticks” is fronting a limited-edition, heavy-weight-training system in her signature French Blue and Bone colors.

The $421 bundle — which includes three months of streaming access, Pvolve’s P.ball, P.band, 1.5-pound ankle weights, heavy ankle band, gliders, 8-pound and 15-pound weights — pairs with Pvolve’s Strength Evolved Series. The new four-week program, led by vice president of training Dani Coleman and Maeve McEwen, includes 14 workouts, each 35 minutes or less.

Along with the new bundle, there’s a cheeky campaign casting the 39-year-old Bosstick as chief strength officer in a mock therapy session, walking women through their “workout trauma” and the mixed messaging they face.

“I host a show where I talk to experts all day, and most don’t translate into real life. Pvolve does,” Bosstick said. “I’ve used it for over seven years, through pregnancies and postpartum, and it’s the system I trust. Lifting heavier has completely changed my body composition, and the focus on mobility and stability is what defines longevity and real wellness.”

The podcast host is in good company in her devotion to Pvolve. A-lister Jennifer Aniston has been a partner since 2023 and headlined her own Longevity Bundle last fall. Bosstick, however, stands to expand Pvolve’s base with a millennial-skewing audience and her more than 2 million Instagram followers.

The collab arrives as Pvolve continues to scale across both its digital and studio systems and follows a WeightWatchers partnership announced in February. The boutique fitness brand reported that digital membership grew 40%, studio membership rose 33% and franchise network revenue jumped 115% in 2025.

Earlier this year, the brand appointed Jesse McBain chief operating officer of studio development to lead studio expansion and franchise growth.