Fit Tech
Social Fitness Platform Sweatpals Raises $12M To Fuel the ‘Daylife Movement’
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
How ZeroWheel Reinvented Core Training
ZeroWheel provides gyms and trainers with an effective, customizable tool addressing consumers focused on healthspan at all fitness levels
Eliud Kipchoge-Founded AI Run Coaching Startup Raises $4.1M
Kotcha, a French startup aligned with Eliud Kipchoge, aims to make world-class running advice available to the masses via AI.
Hyrox Taps One FIIT To Scale In-Gym Training Tech
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
The Hidden Goldmine: Why 90% of Fitness Leads Aren’t Really ‘Lost’
Keepme AI agents are transforming dormant prospects into revenue streams for forward-thinking fitness operators
Apple’s Leadership Reorg Hints at Subscription-Driven Fitness Future
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
Jonas Fitness Commits Millions to Responsible AI for Club Operators
Jonas Fitness has unveiled a multimillion-dollar AI plan to streamline club operations, boost efficiency and improve the member experience.
From Lead to Loyalty: How to Turn Data Into Action & Revenue Throughout the Customer Journey
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
Virtuagym Debuts Connect, a Low-Cost Way for Gyms To Gamify Strength Training
Virtuagym has launched Connect, a sensor that tracks reps, sets and weights, gamifying strength training and cutting costs for fitness clubs.
