These Brands Are Redefining Fitness & Wellness. Meet Them in NYC

Here’s who’s attending ATN’s Innovation Summit this June in New York City and the category-defining concepts they’re bringing along

The ATN Innovation Summit is approaching fast, bringing the fitness and wellness industry’s top players to the Big Apple for two days of impactful content. Building on the success of last year’s inaugural event, ATN is doubling down in 2026, expanding its speaker lineup, enhancing networking opportunities and showcasing even more can’t-miss innovations. 

The Summit will once more feature two experiential lounges loaded with cutting-edge fitness equipment, game-changing wellness modalities and compelling tech displays. Touched concepts include strength training, cardio, AI, multi-light therapies, stem cell research, entertainment and robotics. 

Innovation Lounge: Top-tier brands showcase the most groundbreaking products and services in fitness and wellness. This experiential space allows attendees to interact directly with the latest innovations while providing valuable networking opportunities with executives across multiple industries.

Wellness Lounge: This exclusive space showcases the latest in wellness innovation while providing a dynamic setting for networking. The Wellness Lounge offers a unique opportunity to connect with top decision-makers in wellness, recovery and hospitality.

Read to learn more about the brands and products you’ll experience on June 16-17 in NYC and secure your ticket here to make sure you don’t miss out!

Acorn Biolabs

Acorn Biolabs turns stem and live cells from your hair follicles into personalized, regenerative therapy products. Its first commercial application, YOU, is a topical secretome used to support skin and hair health in aesthetic treatments at partner clinics, offering a more consistent and individualized approach to regenerative therapy. The brand is also positioned to extend into sports medicine, recovery and injury support. 

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Attendees will have the opportunity to bank their cells on-site and create a long-term biological reserve for future use.

Ammortal

Inside the Ammortal chamber, consumers experience red and near-infrared light, PEMF, molecular hydrogen, vibroacoustic sound and breathwork therapy in a single session. The unique blend of modalities supports recovery, readiness and human vibrancy, helping the body and inner state reset in a way that’s consistent, efficient and effortless.

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Enjoy a session in the Ammortal chamber.

bsport

This software platform powers independent studio owners and multi-location franchise networks alike. Bsport handles booking, scheduling, memberships, payments, marketing, staff management and reporting, all in one place. Built with an AI-forward approach, it also facilitates smarter automations, predictive insights and workflows that empower fast-moving owners and operators.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Bsport will demo its full platform live at its booth and illustrate how it connects behind the scenes.

Centr

Centr, the fitness and wellness brand founded by Chris Hemsworth, offers customized fitness, wellness and nutrition plans while manufacturing commercial-grade equipment. It is also the official equipment provider of HYROX, supplying the global fitness racing phenomenon with competition-grade gear and making that same purpose-built equipment available to others.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Attendees will learn about the Centr x HYROX Training Club Performance Packages and curated performance fitness configurations that can turn any space into a HYROX-grade experience.

Chilly GOAT Cold Tubs

Chilly GOAT Cold Tubs carries a pristine suite of hot and cold therapy products, headlined by its Alpine Pro tub, which it engineered specifically for commercial gyms, PT clinics, military facilities and wellness centers. The Alpine pro continuously monitors sanitizer and pH, adjusting levels automatically to help maintain consistent water quality and deliver a simplified owner and consumer experience. 

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Check out the The Chilly GOAT Alpine Pro Cold Tub.

Dyna Robotics

Dyna Robotics empowers businesses by automating repetitive, stationary tasks with budget-friendly, intelligent robotic arms. Its model features a single AI brain that learns dexterous manipulation allowing it to reliably fold gym towels, hand towels, spa linens and branded apparel, adapting to changes and messy real life conditions without needing reprogramming. It’s already established a presence in gyms and hotels, improving consistency and freeing teams to focus on delivering premium member experiences.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: A live demonstration of a robot autonomously folding towels in real time.

Echelon

Echelon resembles one of the industry’s top connected fitness brands, focused on weaving together equipment, content, recovery and intelligent training into singular ecosystems. After debuting at the 2026 HFA show, its ThermaChill comes to New York. This three-in-one system brings hot, cold and compression therapy together in one system. It’s also backed by Fithub/Workout Builder, which makes any gym or studio smart by tracking reps, equipment usage and occupancy in real time before leveraging the data to create personalized training and recovery plans.

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Check out Echelon’s ThermaChill and Strength with FitHub/Workout Builder.

EGYM

Fit tech giant EGYM just updated its strength line for the first time in seven years, providing enhanced ergonomics, reengineered designs and even more intelligent software. Beside this new equipment, it also continues to support gyms, studios and fitness facilities with Genius, a program that leverages AI to make entire floors smart and create seamless training experiences. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See EGYM’s updated strength line, including its Seated Row Smart Strength Machine, along with the seca+ Fitness Hub and Stress People.

Grid

Grid gives brick-and-mortar fitness brands a faster, smarter way to build. Its locker lineup now features moisture-resistant laminate, fully waterproof phenolic, smart locking and USB charging integration to meet modern consumer expectations. Its sports flooring portfolio covers every surface in a fitness facility, with customization options like logos and game lines built directly into production.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See the fitness lockers and sports flooring first hand, talk lead times and find out what a dedicated Grid program looks like for your brand.

Human Touch

Human Touch chairs do more than just massage, offering guided wellness programming through stretch programs, auto-wellness routines, multi-sensory experiences and pre or post-workout applications. Designed with multiple operator perspectives in mind, the chairs pair space-saving footprints with antimicrobial upholstery, making them easy to house and keep clean even in high-traffic fitness, hospitality and healthcare environments.

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Try out the Novo XT PRO Plus and AirTech ZG PRO chairs.

Keepme

Keepme is an AI-powered sales and marketing brand specifically for fitness operators. With its Antares platform, common back-office issues like slow response times, missed follow-ups and unanswered late-night inquiries become a thing of the past. Keepme deploys AI sales agents that respond instantly, follow up consistently and book next steps. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See how Keepme Antares operates in action.

Kinotek

After a 30-second scan, Kinotek‘s advanced technology creates complex, accurate movement health assessments. Fitness professionals at gyms, clubs and wellness centers use the tech to generate client-friendly 3D visualizations, scored reports and personalized AI insights — giving trainers a powerful tool to acquire new members, sign personal training clients and drive long-term retention. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Experience a 30-second scan. Kinotek will also unveil its new sport-specific reports for pickleball, golf and tennis.

Morphus

Morphus offers a multisensory experience that combines vibroacoustic therapy, frequency-based sound journeys, guided nervous system regulation and light therapy designed to optimize both the body and mind. In doing so, it supports nervous system regulation, relaxation, recovery and overall well-being. 

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Guests will have the opportunity to sit in the Morphus Lounge and experience a multisensory journey.

NordicTrack

Equipment manufacturing brand NordicTrack is all-in on Pilates, having recently launched the Ultra 1 Reform RX-S, and a light commercial version of it, the Ultra 1 Reformer. Unlike traditional reformers with exposed springs or hooks, these feature patented enclosed spring systems that reduce pinching risks and protect the resistance springs from dust and wear. They also utilize press-to-engage buttons, allowing users to adjust resistance levels quickly and securely without the struggle of hooking springs.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Join a professional instructor for live demonstrations of the Ultra 1 and RX-S reformers. Specialists will also be on-site to discuss elevating your facility’s offerings with iFIT classes and real-time performance metrics.

One FIIT

One FIIT is the fit tech company bringing HYROX-style workouts and classes to thousands of gyms and coaches worldwide. Its Hyrox365 Performance Hub relays live classes, virtual training and on-demand workouts. ONE FIIT also works with partners like Jetts, Huawei, Pliability and FOLD to deliver other hybrid fitness experiences, digital training infrastructure and content production that weaves seamlessly into existing systems.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See the HYROX Performance Hub alongside the ONE FIIT Operating System.

Output Sports

Output Sports is the glue behind HYROX performance assessment, having developed a standardized way to measure progress between races with its HYROX Conditioning Score. The 34-minute test measures aerobic capacity, muscular endurance and power before generating a single, actionable number that directly predicts race performance. It also supports organization for trainers with its Output Program, which brings programming, testing, monitoring and velocity-based training into one connected system.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See the HYROX Conditioning Score in action and get a live demo of the Output Program.

OxeFit

OxeFit takes a smarter, more tech-focused approach to strength training with systems that leverage digital resistance rather than traditional weights. Its products’ sensors and software also allow it to adjust resistance for users in real-time and provide them with personalized workouts, built through AI and the brand’s extensive pool of data. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: OxeFit will be showing its XP1 & XS1 systems along with its new OxeAI companion app.

PerfectGym

The software provider’s operating system features its own AI agent, not merely attached to the program, but truly inside of it — learning class schedules, membership tiers and facility rules in real-time. With PerfectGym, there are no syncing delays, no data gaps and no third-party wrappers. It handles the majority of front-desk inquiries and works 24/7 across sales, service and member engagement. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See PerfectGym’s full platform: an open, API-first ecosystem with 120+ partner integrations, its native AI agent, PerfectAI, and the scale infrastructure trusted by 10,000+ fitness locations worldwide.

Playlist

Playlist is one of the world’s largest full-stack fitness and wellness operating systems, recently uniting Mindbody, Booker, ClassPass, Kite and EGYM under one roof. It powers businesses, drives bookings, manages operations, enables engagement and connects fitness experiences in over 30 countries. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Playlist will highlight Mindbody, ClassPass, Booker and Kite at its booth. Hear how the company is expanding its suite of AI-powered SaaS, corporate wellness, hardware and consumer offerings. 

Shiftwave

Shiftwave is a premium state regulation platform designed to help people settle, reset or prepare for what’s next through one coordinated experience that combines full-body vibration, guided audio, supported posture and adaptive protocols, making it popular in performance, wellness, hospitality and personal environments. Common reactions to the treatment include feeling calmer, clearer, lighter, grounded, deeply relaxed, or calm yet alert, relaxed yet ready.

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Attendees can experience Shiftwave firsthand and explore how it fits into recovery, readiness and everyday wellbeing.

Skelcore

Skelcore’s equipment is where brain and beauty collide in the name of brawn. The brand’s machines, designed by industry veteran Roy Simonson, are purpose-built, biomechanically sound and now smarter than ever thanks to Skelcore’s new intelligence system, which delivers real-time workout data to lifters and usage analytics to facility operators. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Test Skelcore’s new intelligence system to see how you can maximize your gym’s floor space with machines members actually want to use. Meet head designer Roy Simonson and get your VO2 max tested.

Speede

This equipment manufacturer redefines strength training with the Speede Challenger, a smart rig that invites isokinetic and eccentric movements to provoke muscle fatigue fast. Supported by AI and advanced data, Speede helps fitness consumers evolve into better, stronger athletes at a reduced injury risk.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Various components of the Speede product line.

SweatWorks Podcast

SweatWorks has worked with brands like Pvolve, SoulCycle, Core and others, bundling hardware, revamping systems and building applications. Mo Iqbal, who founded the fitness and wellness-focused digital agency, also co-hosts the Escape Your Limits & LIFTS podcast alongside Matthew Januszek of Escape Fitness.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Watch a full Escape Your Limits & LIFTS podcast episode being recorded live.

Technogym

Technogym stands out as an industry pillar with its unique focus on performance, design and lifestyle, crafting premium equipment and scientifically grounded training methodologies. It’s backed by an AI-powered digital ecosystem as well, which connects to equipment, features mobile applications for both end users and operators, and highly personalized on-demand training content. Technogym also allows people to connect to their personal training experience beyond the gym, at work, in hotels, at the doctor or outdoors.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See the Technogym Sand Stone collection, a refined design approach and an elevated expression of modern wellness, inspired by nature and defined by performance, innovation and lifestyle.

Watson Gym Equipment

Watson Gym Equipment specializes in creating customized strength training products that are all backed by a lifetime guarantee. Although the brand’s equipment is 100% made in the United Kingdom, Watson is committed to putting them in gyms far beyond those borders. Watson already has partnerships with brands including Equinox, Gold’s Gym, World Gym, Fitness First, Pure Gym Asia, a variety of professional sports teams and celebrities like Jennier Lopez and Chris Bumstead. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: See the only fully adjustable hack squat in the market and Watson Gym Equipment’s world famous stainless steel dumbbells.

WeGym

This brand’s fitness products are as stunning as they are functional, and elevate any space they’re in. WeGym’s Studio-grade ProGrip Dumbbells feature a rugged TPU shell, cast iron core, stainless steel detailing and a sweat-resistant micro-texture to increase user control. Their patented, ergonomic handle supports more hand sizes as well, while the balanced, anti-roll shape prevents rolling and creates a stable base for on-the-floor workouts. The WeGym vertical rack also saves up to 40% floor space and increases capacity up to 60% by keeping dumbbells separated and off the floor. 

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Get your hands on the studio-grade dumbbells, feel the patented ergonomic handle and sweat-resistant texture, and see how the accessories complement WeGym’s full equipment line. 

WellnessSpace Brands

WellnessSpace Brands makes several consumer-sought wellness products that require little-to-no staff oversight, including the PolarWave Dry Plunge and RedZone Sauna. The PolarWave Dry Plunge offers a dry cold plunge experience, while the RedZone Sauna delivers a private, spa-like experience that combines red light and infrared heat. Together or standalone, they create a flexible, plug-and-play solution that enhances wellness offerings with ease. 

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: Try the RedZone Sauna and the PolarWave Dry Plunge to experience heat and cold in one seamless, fully self-guided flow. Find out how operators across all industries are turning recovery into a true differentiator and revenue driver.

Wellsystem

Wellsystem crafts cutting-edge wellness technologies for gyms, spas and fitness centers to elevate their offerings with ease. Its HydroWave delivers a full-body hydro-massage experience using pressurized warm water jets beneath a dry, contactless surface, allowing users to remain clothed while customizable wave patterns mimic professional massage techniques. Its RedWave facilitates red and near-infrared light therapy to support cellular energy production, muscle recovery and skin health. 

• Where You’ll Find Them: Wellness Lounge
• What You’ll Experience: See and feel how the Wellsystem HydroWave and RedWave impact the body.

Your Reformer

This equipment and content brand is helping Reformer Pilates enter a new era of accessibility. Its reformers deliver a true studio experience, are made customizable, with premium materials and in a wide range of models to suit different spaces, budgets and training goals. They’re complemented by the KioskPro, an on-demand digital attachment that makes 1,000 classes across 40+ styles accessible. Users can also tailor their workouts to their goals, fitness level and preferences. The seamless user experience, including private audio via headphone connectivity, makes every session feel intuitive, immersive and personal.

• Where You’ll Find Them: Innovation Lounge
• What You’ll Experience: Visit for a hands-on experience with Your Reformer’s premium Reformers and KioskPro on-demand digital solution. Try the equipment, explore the classes and see how seamless, personalized fitness can be 24/7. 

Also Check Out

FloWater, which turns tap water into a trusted hydration source, Red Bull, the adventure-driven lifestyle and beverage brand, Flex, the payment facilitator and Active Source, the fitness studio apparel brand, will also be present at the event. Catch them and their products in each lounge and the surrounding areas.