Daxko Acquires FitnessForce in Global Expansion Play

The deal bolsters Daxko’s software offerings with features designed for global markets, including cross-border billing and automated collections, better serving the fast-growing international fitness sector

With fitness growing globally and franchise brands looking beyond U.S. borders, Daxko is all in.

The fitness and wellness software giant has acquired FitnessForce, a membership management platform serving India, Australia, the Middle East and Southeast Asia and built for multi-location, franchise and international operators — the same entities driving the fastest growth abroad. 

Financial terms of the deal weren’t disclosed.

FitnessForce joins a growing list of acquisitions Daxko has made, including Exercise.com, a gym management software company that focuses on boutique fitness studios and Vision, a longtime software partner of the Boys & Girls Clubs of America.

The addition of FitnessForce delivers everything from local payments and tax compliance to biometric access and WhatsApp-native communications. It can work out of the box or let operators build their own member and staff experiences on its API, Daxko noted. Features include insights that flag which customers are likely to convert and which ones are at risk of leaving, along with tools for franchise economics, such as automated collections across franchisees and master franchisees and cross-border billing.

FitnessForce founders Hadi Curtay and Quaid Jawadwala will head Daxko’s expansion in its existing markets and contribute to engineering and product capabilities, the company said.

“Joining Daxko is the right next step for our customers, our team and the markets we serve,” said Curtay, now Daxko’s managing director and vice president of global fitness. “We built FitnessForce for operators where the standard playbook does not work. Daxko brings the scale, the resources and the global infrastructure to accelerate what we deliver. Our customers get more, and the regions we serve get a partner committed to long-term investment in how they run and grow their businesses.”

It’s the latest move from Daxko, which kicked off the year in declaring an AI-first strategy and recently launched Elevate Wellness, a program to assist gyms and clubs provide GLP-1 support and other telehealth offerings as the gym-as-a-clinic model gains momentum.

“Fitness is exploding globally, with much of that growth being led by multi-location and franchise groups who need a platform that extends with them,” Daxko CEO Jeff VanDixhorn said. “With FitnessForce, Daxko’s fitness management portfolio serves every type of fitness and community wellness organization — from boutique studios and global franchises to large health clubs and mission-driven community centers — with purpose-built platforms designed for how they operate and grow.”