Shokz Joins Hyrox as Official Partner Ahead of NYC Race

Shokz is expanding its footprint in the booming Hyrox ecosystem with a new partnership activation tied to the fitness race’s massive two-weekend NYC event

Hyrox is tapping one of the trendiest running brands in a new partnership ahead of one of its biggest events to date.

Shokz, known for its popular bone conduction open-ear headphones, is joining the fitness competition as its official headphone partner, with an elevated presence at its upcoming two-weekend Hyrox NYC event beginning at the end of May.

The partnership deepens the headphone brand’s engagement across the Hyrox ecosystem, with athletes having the opportunity to experience the Shokz OpenFit Pro first-hand and participate in on-site activations like a pull-up challenge for exclusive merchandise at the Hyrox New York booth, Pier 67. 

Moreover, Shokz will host six specialized gym training events across North America in Miami, Atlanta, Orange County, Toronto and NYC. Leading up to the event on May 28, sessions will be held at the Financial District Athletic with coach Daniel Nunes on May 22, and at Strength Club NYC with coach Kenny Santucci on May 26.

“Both Hyrox and Shokz believe that modern fitness is about staying open — whether to the world around you or to new personal challenges,” said Shokz head of North America Vincent Xiong. “After a successful year of partnership, we are thrilled to elevate this collaboration and support athletes as they push their limits in this season.”

Shokz have gained momentum in particular across the rapidly growing running community, as runners are drawn to OpenFit Pro features including:

• Elevated audio performance driven by Shokz SuperBoost technology and Dolby Atmos optimization
• Shokz Open-Ear Noise Reduction technology that helps athletes listen to their favorite content while helping maintaining awareness of their surroundings for maximum safety
• Shokz Ultra-Soft Silicone 2.0 and ergonomic earhooks provide long-lasting comfort and a secure fit, even during intense training or competition
• IP55 water resistance to withstand sweat and light rain

Shokz is joining a host of fitness brands leveraging the momentum leading up to the massive two-weekend, eight-day event, from local operators like Tone House and Signature Fitness launching their own Hyrox-specific training programs to heavy-hitters like Orangetheory and Peloton tapping into the NYC community’s enthusiasm for the global racing phenomenon.