Fitness Business ATN Insights: New Yorkers Want to Dance. Los Angelenos Want to Lift Lauren Parker September 3, 2026 Share on Facebook Share on Twitter Share via Email Stronger Together Festival. Photo: Sweatpals Data from events company Sweatpals shows that while consumers increasingly crave IRL experiences and connections, cities each have their own definition of fun. Forget the… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters Subscribe Now Already a member? Log in Already a member? Log in here Tags: ATN Pro Daybreaker SweatPals