Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
DSG Ventures, DICK’s Sporting Goods’ new in-house fund, will help companies directly serving athletes & their communities through innovation.
Café vendor Brent Rodgers tells Athletech News that he has seen the way Equinox treats its employees and members, and would constantly lie.
Move for Movember with Strava is being held in memory of the 60 men the world loses to suicide every hour.
The rug by Peloton co-founders will be manufactured in US-based mills, affordable, and shipped to you fast.
Equinox CEO Harvey Spevak says his company had a record growth in the six out of last seven months, with Sept being biggest month ever.
Since consumers have been returning to gyms, Peloton has been unable to sell enough bikes, causing the Affirm share to plunge.
Founder Fiona Devaney speaks with ATN on how the MAÄT 1.0 Leggings design assists athletes of all levels, interests, and sizes.
According to the GWI Research report, for every $844 annual increase in wellness spending per person, happiness levels increase seven percent.
New services that 24 Hour Fitness members will get include a free 3-month subscription to Headspace, iCRYO therapies, Nutrishop stacks, & more
Beekeeper's Naturals and Future Earth co-founder Steph Shepherd to launch a functional matcha lozenge that delivers energy and boosts immunity
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