Therabody Signs Emily Cole as First Female NIL Athlete
In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.
Q&A with Create & Cultivate 100 List 2023 Honoree, Sloane Stephens
Sloane Stephens speaks with Athletech News about Create & Cultivate and how she stays balanced and grounded despite her busy schedule.
Pressed x Barry’s Partnership Launches Post-Workout Recovery Products
The collaboration features two limited-edition offerings: the Pressed x Barry’s Recovery Smoothie and Recovery Shot.
California Fitness Alliance Signs the Equal Pay Pledge
The California Equal Pay Pledge signee employees over 170,000 people in more than 4,000 fitness locations across the state.
Crunch Announces Key Leadership Appointments
The key leadership appointments Crunch Fitness made are of Molly Long as Chief Exp. Officer, Chad Waetzig as CMO, Tim Welsh as CDO, & Pam...
Liteboxer Rebrands to Litesport
The Liteboxer VR fitness app, which launched just over a year ago, has more than 940,000 installs to date.
Will You Take the (Cold) Plunge?
Celebs like LeBron James & Kim Kardashian love to take the cold plunge. It involves immersing yourself in water under 40° F for 1 to 5 mins.
Kion Launches the Chocolate Crunch Protein Bar
The Kion Chocolate Crunch Protein Bar uses clean, whole-food ingredients that are easy to read and pronounce.
Apple is Reportedly Working on a Glucose Monitor for the Apple Watch
If Apple manages to bring a glucose monitor to its Watch in the next few years, it could revolutionize diabetes care.
CorePower Yoga Announces DEI&B Initiative ‘Power Forward’
With Power Forward, CorePower Yoga's specific DEI&B strategies & goals for the next three years signify a dedication to meaningful change.
