Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Pvolve, a fast-growing functional fitness brand, is looking to open 250 studios by 2025 across the U.S., U.K. and Canada.
CorePower Yoga has partnered with Matthew and Camila Alves McConaughey's foundation to make yoga more accessible to inner-city high school students.
The Hyperice X Shoulder uses customizable hot and cold therapy to promote shoulder health and speed up the recovery process.
The new massage guns from Therabody are designed to make percussive therapy accessible and accepted by a broader range of consumers.
VibeShift tech from Power Plate delivers safe, user-controlled and user-generated mechanical vibrations throughout an indoor bike’s pedals.
The new HexGrip launches from TRX are high-quality and versatile additions to any gym or studio, especially those with high traffic.
Adam Guier will oversee all national and subscription accounts based in the U.S. and Canada for Freemotion Fitness.
USC running back MarShawn Lloyd spoke about how his health and wellness routine and NIL partnerships are influencing him this season.
Bala's fitness accessories have traditionally been associated with higher-income individuals, but Target should broaden the brand's reach.
Pro Oxygen KT Tape is a high-quality, durable kinesiology tape made with infrared mineral powder to enhance cellular oxygenation.
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